Madonna Stars in Versace's Spring/Summer Campaign
Vasiliki Marapas — December 5, 2014 — Marketing
References: versace & refinery29
Queen M stars in Versace's Spring/Summer Campaign for the 2015 season. The campaign was shot by famed photography duo Mert Alas and Marcus Piggott, who also shot the superstar's risque topless spread for Interview Magazine earlier this year.
Kim Kardashian might have "broken" the Internet with her now-infamous Paper magazine cover, but Madge has been shocking the public for as many years as the reality TV star has been alive. Even at 56-years-young, the Queen of Pop isn't afraid to tantalize with a little skin.
Madonna is the perfect choice for the Versace campaign because she epitomizes the brand perfectly: bold, fearless and glamorous. Described as a "true Versace icon," Madonna steals the show in these monochromatic images.
Kim Kardashian might have "broken" the Internet with her now-infamous Paper magazine cover, but Madge has been shocking the public for as many years as the reality TV star has been alive. Even at 56-years-young, the Queen of Pop isn't afraid to tantalize with a little skin.
Madonna is the perfect choice for the Versace campaign because she epitomizes the brand perfectly: bold, fearless and glamorous. Described as a "true Versace icon," Madonna steals the show in these monochromatic images.
Trend Themes
1. Bold Fashion Campaigns - Fashion brands can capitalize on featuring celebrities who are known for being bold, fearless, and glamorous, like Madonna in Versace's campaign.
2. Shock Value Marketing - Brands can create buzz and generate attention by shocking the public with provocative and daring imagery, similar to Madonna's topless spread for Interview Magazine.
3. Ageless Beauty - There is a growing trend of featuring older celebrities in fashion campaigns to challenge societal norms of beauty and showcase diversity, as seen with Madonna at 56 years old.
Industry Implications
1. Fashion - Fashion brands, like Versace, can leverage bold and fearless personalities to showcase their products and create a strong brand image.
2. Magazine Publishing - Publishers can generate buzz and increase readership by featuring provocative and daring imagery that captures attention, as seen in Madonna's topless spread for Interview Magazine.
3. Beauty and Cosmetics - Beauty brands can tap into the trend of embracing ageless beauty by featuring older celebrities in their marketing campaigns to promote inclusivity and diversity.
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