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Enviro-Diaper

Sustainably-sourced and processed diaper pulp serves as an accessible eco-swap

Trend - Increasingly, diaper manufacturers are using sustainably-sourced and processed pulp in infant diapers. This product is a viable solution for eco-conscious parents who are unable or prefer not to use cloth diapers.

Insight - In terms of infant care, Millennial parents tend to seek out disposable products that are natural and eco-friendly. This is motivated by a desire for a more holistic approach to parenting, especially as skepticism about synthetic materials grows. It also allows parents to engage in a guilt-free lifestyle that embraces environmentally friendly consumption habits more fully.
Workshop Question - Identify one change your brand could make in creating a more sustainable offering
Trend Themes
1. Sustainably-sourced Diapers - Diaper manufacturers are increasingly using sustainably-sourced and processed pulp in their products, which is a viable solution for eco-conscious parents who are unable to or prefer not to use cloth diapers.
2. Hypoallergenic Eco Diapers - As parents seek out disposable products that are more natural and eco-friendly, hypoallergenic eco diapers are becoming increasingly popular for their minimal impact on the environment, and offer a disruptive innovation opportunity for manufacturers to create attractive designs while maintaining sustainability and preserving infant health.
3. Compostable Diaper Programs - As parents become more environmentally conscious, compostable diaper programs such as DYPER & TerraCycle's REDYPER are offering alternatives to home composting or contributing to landfill waste, and provide an opportunity for disruptive innovation toward more sustainable baby products.
Industry Implications
1. Baby Diaper Industry - The baby diaper industry is being disrupted by the growing trend of eco-friendly and natural baby products which prioritize sustainably-sourced materials, hypoallergenic designs and compostable alternatives.
2. Manufacturing Industry - Manufacturers of baby products are being pushed toward environmentally-conscious innovation and development of more sustainable materials and production methods to meet the growing demand for natural and eco-friendly baby products, creating a disruptive opportunity for those who can stay ahead of the trend.
3. Composting Industry - The composting industry is being affected by innovative compostable diaper programs which are being developed to help reduce landfill waste, and offering opportunities for disruption of traditional composting methods.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 54 Examples:
144,170 Total Clicks
Date Range:
Apr 17 — Feb 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cloth Diaper Delivery Services
Cloth Diaper Delivery Services
Bear Bottoms Conveniently Supplies Cotton Diapers to New Parents
While many new parents can appreciate the benefits of reusable diapers when it comes to the environment and their wallets, some are deterred by the hassle involved with them, however with the Bear... MORE
Affordable Plant-Based Baby Products
Affordable Plant-Based Baby Products
Hello Bello Shares Quality Baby Necessities Through Walmart
‘Hello Bello’ is a new brand founded by Kristen Bell and Dax Shepard that offers plant-based baby products at accessible prices. The premium products from Hello Bello are exclusively... MORE
Eco Free-From Diapers
Eco Free-From Diapers
Thrive Market Baby Introduces a Diaper Range Without Chemicals
Thrive Market is now launching a new segment called Thrive Market Baby with a line of infant products that includes a wide array of eco diapers and wipes. The design of the Thrive Market Baby... MORE
Compostable Diaper Programs
Compostable Diaper Programs
DYPER & TerraCycle Offer an Alternative to Composting Diapers at Home
There are all sorts of cautions and restrictions that go along with home-composted diapers, and eco-friendly diaper service DYPER teamed up with TerraCycle to create a compostable diaper program.... MORE
Hypoallergenic Eco Diapers
Hypoallergenic Eco Diapers
Kit & Kin Diapers are Ideal for Babies with Sensitive Skin
Eco diapers are becoming increasingly popular for the fact that they tend to be less harmful to the environment, and Kit & Kin’s products ensure that parents of infants can feel good about... MORE
Sustainable Forest-Friendly Diapers
Sustainable Forest-Friendly Diapers
Bambo Nature's Eco-Friendly Diapers are Chemical-Free
Bambo Nature’s eco-friendly ‘Love’ diapers are made with recycled wood pulp and boast an innovative 3D core that works to absorb wetness while keeping babies dry for longer. The... MORE
Eco Pulp-Lined Diapers
Eco Pulp-Lined Diapers
Walmart's Parent’s Choice Premium Diaper is Lined with Sustainable Pulp
Walmart recently refreshed its Parent’s Choice private label with its first-ever Parent’s Choice Premium Diaper, which puts an emphasis on comfort and sustainability. The new diapers are lined... MORE

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