QR Codes on FRISO Packages Share Transparent "Grass-to-Glass" Journeys
Laura McQuarrie — September 3, 2019 — Life-Stages
References: kezzler & prnewswire
To build trust with Chinese consumers, infant formula brand FRISO is implementing a smart packaging solution called TrackEasy to ensure that the products are fully traceable. Each packaging design includes a unique QR code that's printed on the can, plus a second code inside to boost consumer engagement with loyalty programs and special promotions.
Products from the FRISO brand are manufactured in The Netherlands and exported to China, and as the items move through the supply chain, consumers are now able to get a better sense of their journey from dairy farmers, importers, distributors and more—a complete "grass-to-glass journey." With this traceable packaging innovation, FRISO is helping to diminish concerns surrounding fraudulent products and assure consumers are getting top-quality products.
With the Chinese consumer in mind, TrackEasy is integrated with the WeChat platform.
Products from the FRISO brand are manufactured in The Netherlands and exported to China, and as the items move through the supply chain, consumers are now able to get a better sense of their journey from dairy farmers, importers, distributors and more—a complete "grass-to-glass journey." With this traceable packaging innovation, FRISO is helping to diminish concerns surrounding fraudulent products and assure consumers are getting top-quality products.
With the Chinese consumer in mind, TrackEasy is integrated with the WeChat platform.
Trend Themes
1. Traceable Packaging - Implementing smart packaging solutions with unique QR codes printed on products to provide traceability and build consumer trust.
2. Supply Chain Transparency - Enhancing consumer trust by offering complete visibility into the journey of products, from dairy farmers to distributors.
3. Integration with Social Media Platforms - Integrating traceable packaging solutions with popular social media platforms like WeChat to engage consumers and enhance loyalty programs.
Industry Implications
1. Food and Beverage - Adopting traceable packaging solutions to build trust and provide transparency to consumers in the food and beverage industry.
2. Healthcare and Pharmaceuticals - Implementing smart packaging solutions with traceability features to ensure product authenticity and quality in the healthcare and pharmaceuticals industry.
3. E-commerce and Retail - Leveraging traceable packaging solutions to enhance customer trust and provide transparency in the e-commerce and retail industry.
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