The traditional vending machine models adapts to prioritize sustainability
Trend - Vending machines that offer environmentally friendly products are on the rise, with everything from package-free items to eco-friendly materials being offered in these machines. This shift comes as brands in the quick-serve space aim to better adapt to the steady growth of conscious consumerism.
Insight - Consumers are increasingly concerned about the impact of consumption habits on the environment. Due to this, they’re starting to shift away from disposable products when possible to reduce their own impact on the environment, and are thus seeking out more eco-conscious options for when they are on-the-go.
Insight - Consumers are increasingly concerned about the impact of consumption habits on the environment. Due to this, they’re starting to shift away from disposable products when possible to reduce their own impact on the environment, and are thus seeking out more eco-conscious options for when they are on-the-go.
Workshop Question - How could your brand better adapt to the rise of conscious consumerism?
Trend Themes
1. Eco-friendly Vending Machines - As consumers become more conscious about the impact of consumption habits on the environment, vending machines that offer eco-friendly products are on the rise.
2. Convenient and Healthy Food Options - Consumers, especially busy professionals, are seeking more nutritious and convenient packaged food options, which presents opportunities for startups like Portions and Choice Mini-Mart.
3. Package-free Products - As part of the effort to reduce waste, brands are introducing package-free options like Dasani's PureFill vending machines that require customers to bring their own bottles.
Industry Implications
1. Food and Beverage - The rise of eco-friendly vending machines and healthy packaged food options affects the food and beverage industry, especially in the quick-serve space.
2. Sustainability and Environmental Solutions - With consumers becoming more eco-conscious, there is an opportunity for businesses to provide sustainable solutions, such as refurbished vending machines and package-free options.
3. Technology and Payment Systems - The implementation of RFID and smartphone payment systems in vending machines presents opportunities for innovation in the technology and payment systems industries.
