Cat and Jack Designed Adaptive Clothing for Kids with Disabilities
Ellen Smith — October 23, 2017 — Business
References: intl.target & psfk
In an effort to make its brand more accessible, one of Target's clothing lines, Cat and Jack, is expanding its offerings to include adaptive clothing that's made specifically for toddlers and children with disabilities.
The 40-piece clothing line includes t-shirts, diaper-compatible bodysuits, hoodies with zip-off sleeves and puffer jackets, all thoughtfully designed with back snaps, zippers and hidden openings to make the process of getting ready in the morning as easy as possible for both kids and parents. To make things even more appealing, all of the clothing items are designed with durable, extra-soft cotton, which adds an extra layer of coziness to help a child stay comfortable throughout the day.
The line is currently available online through Target's website.
The 40-piece clothing line includes t-shirts, diaper-compatible bodysuits, hoodies with zip-off sleeves and puffer jackets, all thoughtfully designed with back snaps, zippers and hidden openings to make the process of getting ready in the morning as easy as possible for both kids and parents. To make things even more appealing, all of the clothing items are designed with durable, extra-soft cotton, which adds an extra layer of coziness to help a child stay comfortable throughout the day.
The line is currently available online through Target's website.
Trend Themes
1. Inclusive Clothing - Target's Cat and Jack adaptive clothing line highlights the trend of inclusive clothing for children with disabilities, creating opportunities for other brands to develop similar offerings.
2. Accessible Fashion - The expansion of Cat and Jack's clothing line to include adaptive clothing signifies a trend of making fashion more accessible for children with disabilities, opening up opportunities for innovative design and inclusive marketing strategies.
3. User-centered Design - Cat and Jack's adaptive clothing line exemplifies the trend of user-centered design, showcasing how clothing can be specifically tailored to meet the needs of children with disabilities and inspiring other companies to adopt a similar approach.
Industry Implications
1. Retail Clothing - The inclusion of an adaptive clothing line by Target's Cat and Jack presents a disruptive innovation opportunity for the retail clothing industry, encouraging other retailers to expand their offerings to cater to customers with disabilities.
2. Children's Apparel - The launch of Cat and Jack's adaptive clothing line creates disruptive innovation opportunities in the children's apparel industry, prompting other brands to develop clothing that is both fashionable and accessible for children with disabilities.
3. Special Needs Products - Cat and Jack's expansion into adaptive clothing for children with disabilities highlights a disruptive innovation opportunity in the special needs products industry, inspiring other companies to develop innovative and inclusive products for individuals with special needs.
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