Topical patches allow for more targeted treatment of acne lesions
Trend - Brands are creating topical and targeted acne treatments that offer a revolutionary form of application. This format is usually offered in patches that can be applied to the affected area and left on overnight.
Insight - When faced with a personal problem, consumers are interested in non-invasive solutions that will offer little to no disruptions to their daily routines and lifestyle. This is motivated by a desire for effective solutions that are delivered in an efficient manner. As a result, many look for options that are supercharged and have a targeted focus–allowing consumers a seamless product experience.
Insight - When faced with a personal problem, consumers are interested in non-invasive solutions that will offer little to no disruptions to their daily routines and lifestyle. This is motivated by a desire for effective solutions that are delivered in an efficient manner. As a result, many look for options that are supercharged and have a targeted focus–allowing consumers a seamless product experience.
Workshop Question - How could your brand re-package its product/service in a new format?
Trend Themes
1. Targeted Topical Acne Treatments - Acne treatment products are being created in patch form to offer a more targeted and non-invasive solution.
2. Hydrocolloid Acne Products - Acne treatment products with hydrocolloid technology are becoming popular because of their effectiveness and protection against bacteria.
3. Promotion of Acne Patches - Brands are promoting acne patches and stickers, as giveaways and fashionable accessories, to make treating acne a more positive and normalized experience.
Industry Implications
1. Skincare - Skincare businesses can invest in the creation of targeted and non-invasive acne treatments in patch forms.
2. Beauty - The beauty industry can use hydrocolloid technology in creating acne products and in protecting skin from bacteria in other areas of skincare.
3. Advertising - Advertisements can promote acne patches and hydrocolloid technology as a way to creating a positive and normalized acne treatment experience.
