Pre-packaged ramen is enhanced with nutritious ingredients
Trend - Typically known for being unhealthy but convenient, pre-packaged ramen is now being transformed to be more nutritious. Whether reducing harmful ingredients or incorporating ones that are actively healthy, these options provide more variety.
Insight - With work pressures, social and other responsibilities to take care of, consumers are finding less time for common rituals like cooking, and are seeking out products that will offer them a degree of convenience and efficiency. However, individuals are reluctant to compromise their health in order to do so and as a result, many are on the lookout for options that offer both convenience and nutrition.
Insight - With work pressures, social and other responsibilities to take care of, consumers are finding less time for common rituals like cooking, and are seeking out products that will offer them a degree of convenience and efficiency. However, individuals are reluctant to compromise their health in order to do so and as a result, many are on the lookout for options that offer both convenience and nutrition.
Workshop Question - How could your brand transform one of its products/service to appeal to a different demographic?
Trend Themes
1. Healthy Convenience - The trend of seeking convenience and efficiency without compromising on health is increasing, leading to opportunities for brands to introduce healthier options in pre-packaged food.
2. Clean and Natural Ingredients - Consumers are showing a preference for ingredients that are natural, non-GMO and free from artificial flavors or harmful chemicals, driving the need for products that offer these clean label benefits.
3. Plant-based - The rise in plant-based options is leading to innovative products that replace traditional ingredients with healthier and often more sustainable plant-based alternatives.
Industry Implications
1. Packaged Food - As consumers look for more convenience and health in their food, packaged food manufacturers can create healthier options that offer both.
2. Wellness - As consumers become increasingly health conscious, the wellness industry can capitalize on the trend by introducing products that promote healthy living and mindful consumption.
3. Sustainability - As consumers look for alternatives to meat-based products, the sustainability industry can introduce alternative plant-based options that offer healthy and environmentally friendly alternatives.
