Baby'minute by Body'minute Offers Clean Solutions for Infant Care
Laura McQuarrie — May 6, 2019 — Life-Stages
References: bodyminute & premiumbeautynews
BODY'minute is introducing BABY'minute as a line of clean baby care products for its consumers, who are already passionate about clean beauty solutions. The new range includes a total of six products, including body lotion, a massage oil, diaper cream, hydrating cream, plus a shower gel and shampoo. All of these new products from the brand are made without phenoxyethanol, parabens, mineral oil, coloring, allergenic substances, silicon and other undesirable ingredients.
BODY'minute began reformulating its products in 2018 to offer cleaner options and for its new baby care line, it worked with France's BEAUTY app to avoid the use of any ingredients that endocrine-disrupting ingredients. The products are exclusively formulated and produced in Switzerland, as well as certified by SWISSCOS.
BODY'minute began reformulating its products in 2018 to offer cleaner options and for its new baby care line, it worked with France's BEAUTY app to avoid the use of any ingredients that endocrine-disrupting ingredients. The products are exclusively formulated and produced in Switzerland, as well as certified by SWISSCOS.
Trend Themes
1. Clean Baby Care Products - The trend towards clean baby care products presents an opportunity for innovative companies to develop chemical-free options for infant care.
2. Clean Beauty Solutions - The demand for clean beauty solutions extends to baby care, creating a disruptive innovation opportunity for companies to develop eco-friendly and non-toxic products tailored for infants.
3. Ingredient Transparency - Consumers seeking clean baby care products are driving the trend of ingredient transparency, presenting an opportunity for companies to provide detailed information and certifications about the ingredients used in their products.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the trend towards clean baby care products by developing natural and non-toxic formulations suitable for infant skin.
2. Personal Care Products Industry - The personal care products industry can explore disruptive innovation opportunities by creating clean and eco-friendly options specifically designed for baby care, catering to the growing demand for chemical-free products.
3. Natural and Organic Baby Care Industry - The natural and organic baby care industry has the potential to disrupt the market by offering a wide range of clean and gentle products that prioritize the well-being of infants while addressing the concerns of eco-conscious parents.
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