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Eclectic Overnight

P2P hospitality companies offer more unique, one-of-a-kind housing options

Trend - Seeking to create more personalized overnight experiences, P2P hotel rentals like Airbnb are expanding their options to include unique, outside-the-box options for guests looking for something a little bit different. Moving beyond just minimalist aesthetics and high-end decor, alternative options are emerging that speak to more kitschy, non-typical overnight stays.

Insight - The growth of the hospitality space has coincided with the growing consumer desire for one-of-a-kind experiences. This desire is fueled by social media's influence on consumers–where the most visually interesting experiences and adventures are able to gain traction among peers. Thus, travel brands that are able to facilitate unique experiences for tourists are able to gain an advantage–particularly among younger demographics.
Workshop Question - How might you evolve your product or service experiences to be more memorable and unique? What alternative options could you provide?
Trend Themes
1. Personalized P2P Hospitality - P2P hospitality companies like Airbnb are expanding their options to offer personalized and unique housing options to guests, meeting the growing consumer desire for one-of-a-kind experiences and social media's influence on travelers.
2. Immersive Overnight Experiences - More travelers are seeking immersive overnight experiences beyond typical accommodations, such as overnight stays in museums or branded vehicles, creating opportunities for innovative and unique offerings in the hospitality industry.
3. Adventurous Travel Experiences - Airbnb has launched 'Airbnb Adventures' to offer travelers unique overnight excursions to extraordinary places, which have been embraced by Millennials and Gen Z travelers who are more adventurous when it comes to dining and travel.
Industry Implications
1. Hospitality Industry - The hospitality industry overall can reference the trend of offering personalized and unique housing options to meet a growing consumer desire for one-of-a-kind experiences.
2. Travel Industry - The travel industry can take note of the trend of offering immersive overnight experiences and adventurous travel experiences for travelers seeking unique and memorable trips.
3. Marketing Industry - The marketing industry can refer to brands offering branded vehicle rental promotions in unique and creative ways to create buzz and excitement around their brand.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 42 Examples:
197,422 Total Clicks
Date Range:
Aug 18 — Aug 19
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Expressive Rainbow-Inspired Abodes
Expressive Rainbow-Inspired Abodes
Big Bit is a Whimsical Rentable Apartment in Margate Old Town
Big Bit is a rentable apartment concept “in the heart of Margate Old Town” that is described as “a polychromatic world of wonder.” The space boasts a plethora of whimsically... MORE
Overnight Travel Experiences
Overnight Travel Experiences
Airbnb Just Launched 'Airbnb Adventures' for Ambitious Travelers
In an effort to provide travelers with more than just temporary accommodations, Airbnb has just launched ‘Airbnb Adventures.’ While the current Airbnb Experience platform is for short... MORE
Majestic Experiential Rental Rooms
Majestic Experiential Rental Rooms
This Incredible Airbnb Room Sits Along the Great Wall of China
When it comes to Airbnb rooms, there is a lot to choose from — from tree houses and cottages to compact urban apartments and family-style accommodations. However, this new listing by the peer-to-... MORE
Overnight Museum Stays
Overnight Museum Stays
Airbnb is Allowing Two People to Spend the Night at the Louvre
Airbnb is making it possible for individuals to enjoy an overnight museum stay at the Louvre’s glass pyramid. Thus, the company identifies itself as not only convenience-focused but as a... MORE
Branded Vehicle Rental Promotions
Branded Vehicle Rental Promotions
The Oscar Mayer Wienermobile is Available for Rental on Airbnb
The Oscar Mayer Wienermobile is an iconic vehicle that’s instantly recognizable thanks to its hotdog-inspired shape and marketing campaign, but it’s now making a new name for itself by... MORE
Supersized Potato Hotels
Supersized Potato Hotels
You Can Stay Inside a Giant Potato Airbnb in Boise, Idaho
If you consider spuds to be one of your favorite foods, you’ll be happy to know that you can now spend the night inside a giant potato in Boise, Idaho. For $200 a night, guests can sleep... MORE

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