Sunscreens come in sprayable forms with fine mists
Trend - Sunscreen products adapt into more convenient spray formats to offer more convenient, self-care options. The shift comes as consumers seek more simple, less disruptive solutions to their daily routines.
Insight - Time crunched consumers looking to take part in preventative self-care routines are seeking out alternative, more convenient formats of products they traditionally consume. Thus, a shift toward sprayable formats offer more accessible, easy to apply solutions for products that can be easily disruptive to their day-to-day routine.
Insight - Time crunched consumers looking to take part in preventative self-care routines are seeking out alternative, more convenient formats of products they traditionally consume. Thus, a shift toward sprayable formats offer more accessible, easy to apply solutions for products that can be easily disruptive to their day-to-day routine.
Workshop Question - How could your brand enhance its customers' daily routines?
Trend Themes
1. Sprayable Sunscreens - Sunscreen products adapt into more convenient spray formats to offer more convenient, self-care options.
2. Reef-safe Sun Care - Sun care products are now being formulated with reef-safe ingredients to minimize environmental damage and appeal to socially-conscious consumers.
3. Multi-benefit Sun Care Formulas - Consumers seek sun care products that offer a variety of benefits, such as protecting against blue light and pollution, while still providing traditional sun protection.
Industry Implications
1. Cosmetics - Brands can explore the use of sun protection in makeup products, such as setting sprays.
2. Environmental Sustainability - Sunscreen brands can improve their environmental footprint by using reef-safe ingredients and sustainable packaging.
3. Athletic & Outdoor Apparel - Sun care brands can partner with athletic and outdoor apparel companies to create innovative sun protection products that are designed with outdoor activities in mind.
