Brands in the food and bev space take advantage of aphrodisiac ingredients
Trend - Certain ingredients are believed to be natural aphrodisiacs. Brands are taking advantage of this by using said ingredients in packaged food and beverage items. This provides more novelty and experimentation to curious consumers.
Insight - Modern-day foodies are being drawn to products that offer them multiple experiential benefits–in even the unlikeliest of areas. Millennials and Gen Z, in particular, have grown up much more liberal and open to non-traditional food consumption -- this is reflected in other categories, such as fashion or music, as well. Thus, a desire for more products and services that cater to that adventurousness is on the rise.
Insight - Modern-day foodies are being drawn to products that offer them multiple experiential benefits–in even the unlikeliest of areas. Millennials and Gen Z, in particular, have grown up much more liberal and open to non-traditional food consumption -- this is reflected in other categories, such as fashion or music, as well. Thus, a desire for more products and services that cater to that adventurousness is on the rise.
Workshop Question - Consider an additional benefit or experience your brand could add to its product/service.
Trend Themes
1. Aphrodisiac Food and Beverage Trend - Brands are using natural aphrodisiac ingredients in food and beverage products to cater to adventurous consumers.
2. Herbal-infused Alcohol Trend - Alcohol brands are infusing seductive herbs into their products to promote intimacy and sensuality.
3. Limited-edition Product Trend - Brands are launching limited-edition products that cater to holidays or milestones to renew attention on their products.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage natural aphrodisiac ingredients to create unique and exotic products that cater to adventurous consumers.
2. Alcohol - Alcohol brands can create new products infused with seductive herbs to promote intimacy and sensuality among consumers.
3. Packaged Goods - Packaged goods brands can promote their products by launching limited-edition versions for holidays, milestones, and other special occasions.
