CIRCOS Lets You Sustainably Rent Clothing for Your Kids
Grace Mahas — July 9, 2019 — Eco
CIRCOS, an Amsterdam-based startup, is a sustainable kids clothing service that lets you rent apparel for your children in a closed-loop. The company boasts brands such as Patagonia, Vigga, Imps & Elfs, and Noppie to keep your children in style and you on a budget.
The company was created out of frustration with the current infant clothing consumption model, where parents need to constantly buy new clothes for their growing children. This new system lets parents pick from premium brands, clothe their offspring, and switch it once they've outgrown it. This allows parents to save time, money, and storage space in a circular, subscription-based model. All the clothes have a quality guarantee as well as insurance for stains and rips.
The company was created out of frustration with the current infant clothing consumption model, where parents need to constantly buy new clothes for their growing children. This new system lets parents pick from premium brands, clothe their offspring, and switch it once they've outgrown it. This allows parents to save time, money, and storage space in a circular, subscription-based model. All the clothes have a quality guarantee as well as insurance for stains and rips.
Trend Themes
1. Sustainable Clothing Rental - Opportunity to disrupt the clothing industry by offering sustainable rental options for kids' clothing.
2. Closed-loop Consumption - Potential to revolutionize the way parents consume kids' clothing by implementing a closed-loop model that allows for renting and returning.
3. Premium Brand Rentals - Innovative rental service providing access to premium kids' clothing brands, offering a more affordable option for parents.
Industry Implications
1. Fashion Rental Services - Disruptive opportunity for the fashion industry to expand into kidswear rental services.
2. Sustainability Solutions - Opportunity for businesses to champion sustainability by providing rental options for kids' clothing.
3. Parenting and Childcare - Potential for businesses in the parenting and childcare industry to partner with or integrate kids' clothing rental services to enhance their offerings.
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