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Cosmetic Hair

Brands in the hair care space take cues from popular cosmetic styles

Trend - There is often crossover between hair and skincare industries in terms of ingredients, however the formatting and marketing of hair care products are typically vastly different. This is now changing as brands in this space align themselves with the various "buzzy" trends that can be seen in the cosmetic industry.

Insight - Millennials and Gen Z are drawn to shareable brand experiences, which is fueled by their social media habits, and what they see their peers doing on social platforms. Everything from "challenges" to beauty trends in these spaces inevitably influence these demographics, and they're often interested in replicating them in new ways to reflect their own personal brand. Thus, young consumers turn to brands that are able to facilitate this process.
Workshop Question - What are some inspirations that your brand could draw from an adjacent industry?
Trend Themes
1. Beauty Trends Crossover - The hair care industry is aligning with cosmetic industry trends for more shareable brand experiences.
2. Multipurpose Beauty Products - The use of a single product for multiple cosmetic and personal care applications is becoming more popular.
3. DIY Hair Styling and Care - Consumers are interested in styling and caring for their hair themselves, using innovative and convenient products to achieve professional results.
Industry Implications
1. Hair Care - Many innovative hair care brands are releasing products that align with cosmetic industry trends.
2. Personal Care - Convenient and multipurpose personal care products are becoming more popular among consumers.
3. DIY Beauty - DIY beauty and personal care is trending, with consumers interested in professional results from their own efforts.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
71,075 Total Clicks
Date Range:
Aug 18 — Aug 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Hair-Highlighting Glitter Sprays
Hair-Highlighting Glitter Sprays
Lime Crime's Unicorn Hair Color Spray Creates Hair Glitter Looks
Just in time for festival season, Lime Crime introduced a new hair glitter called Unicorn Hair Color Spray that can be used to temporarily add bold color and high shine to one’s locks. The... MORE
Hair Contouring Kits
Hair Contouring Kits
Amika's Strobe Contour Kit Adds Dimension to Hair with Highlights & Shadows
This fall, Amika is releasing a three-piece Strobe Contour Kit to help consumers explore hair contouring at home. In the same way that beauty lovers have become familiar with creating the illusion... MORE
Root Touchup Pens
Root Touchup Pens
The L'Oréal Paris Magic Root Precision Pen Temporarily Conceals Gray Hair
L’Oréal Paris recently added to its hair color product family—which includes the award-winning Magic Root Coverup and Root Rescue—with the L’Oréal Paris Magic Root Precision Pen.... MORE
Comfortable Brightening Hairsprays
Comfortable Brightening Hairsprays
The 1800-Hold-Me No-Crunch Flexible Hold Spray Adds Shine
Inspired by makeup setting sprays that add a healthy glow to the skin while keeping applied cosmetics in place, IGK’s 1800-Hold-Me No-Crunch Flexible Hold Spray adds shine to all hair types... MORE
play_circle_filledMultipurpose Radiance Oils
Multipurpose Radiance Oils
The 'Glow Ahead Face Oil' May Also Be Used on Cuticles, Hair & More
The Glow Ahead Face Oil from Wander Beauty is a multitasking product that has applications beyond the face. While the lightweight and fast-absorbing product may indeed be used to nourish the face... MORE

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play_circle_filledHeat-Activated Hair Highlighters
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play_circle_filledExperiential Cosmetic Stores
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