Rothy Gives Its Classic Athletic Sneakers a Sustainable Upgrade
Niko Pajkovic — August 13, 2021 — Fashion
San-Francisco-based fashion brand Rothy's has launched its all-new 'Varsity Collection' giving its retro sneakers a contemporary and eco-friendly update. The shoes still feature the iconic '80s look of the originals but are now handcrafted with close to zero waste production and made from unique recycled materials.
For example, the shoe's stylish knit upper is made from a thread-like material constructed out of used water bottles. The shoe's other features include a terry-lined tongue, a contoured footbed, and padded ankle collars – clearly, comfort was a high priority for the Rothy's team who have created an exceptionally well-cushioned runner. Of course, the gum outsoles also remain adding to these sneakers' retro aesthetic. Currently, the 'Varsity Collection' is offered in three basic colorways: Crimson Red,' 'Hudson Blue', and 'Hunter Green.'
Image Credit: Rothy's
For example, the shoe's stylish knit upper is made from a thread-like material constructed out of used water bottles. The shoe's other features include a terry-lined tongue, a contoured footbed, and padded ankle collars – clearly, comfort was a high priority for the Rothy's team who have created an exceptionally well-cushioned runner. Of course, the gum outsoles also remain adding to these sneakers' retro aesthetic. Currently, the 'Varsity Collection' is offered in three basic colorways: Crimson Red,' 'Hudson Blue', and 'Hunter Green.'
Image Credit: Rothy's
Trend Themes
1. Eco-friendly Fashion - Fashion brands are exploring sustainable materials and production methods to create environmentally friendly products.
2. Circular Economy - Companies are finding ways to reduce waste and extend product life through the use of recycled materials and closed-loop production systems.
3. Retro Revival - Vintage styles, such as 80s-inspired sneakers, are making a comeback and being updated with modern sustainability features.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace greater sustainability by incorporating recycled materials and reducing waste in production processes.
2. Sportswear - Athletic brands can create more eco-friendly options for consumers by using recycled and sustainable materials to make sneakers and other sportswear.
3. Footwear - Shoe manufacturers can innovate by implementing sustainable and circular production practices, such as using recycled materials and designing for longevity and repairability.
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