Nike's Air Force 1 Sneakers Get a Seasonal Sun Club Makeover
Nike introduces a new tonal palette to one of its most iconic sneaker models - the Air Force 1 is complete with a Sun Club colorway to build upon the brand's ongoing series. Throughout the upper, it boasts a color-blocked construction with a blend of pastel hues.
This includes sun gold, baby blue, salmon, lavender, and hot curry. It is worthy to note that these bright shades are made using a blend of recycled woven and canvas fabrication throughout the entire upper. The sole unit adds a touch of tonal contrast as it is entirely done in a light gray palette and the midsole is finished in white. The heels are detailed with a Sun Club embroidery to round it all out.
Image Credit: Nike
This includes sun gold, baby blue, salmon, lavender, and hot curry. It is worthy to note that these bright shades are made using a blend of recycled woven and canvas fabrication throughout the entire upper. The sole unit adds a touch of tonal contrast as it is entirely done in a light gray palette and the midsole is finished in white. The heels are detailed with a Sun Club embroidery to round it all out.
Image Credit: Nike
Trend Themes
1. Pastel Sneaker Trend - Opportunity for footwear brands to incorporate pastel color-blocking and sustainable materials to their sneaker designs.
2. Recycled Material Innovation - Opportunity for sustainable fashion companies to explore the use of recycled materials in different color variations for their products.
3. Personalized/customized Sneakers - Opportunity for companies to offer customization services to let consumers create unique pastel color-blocked sneakers as per their preferences.
Industry Implications
1. Footwear - Sneaker brands can leverage the pastel sneaker trend to create more sustainable and colorful products that appeal to environmentally-conscious Gen Z and Millennial consumers.
2. Sustainable Fashion - Sustainable fashion brands can use the recycled material innovation trend to create colorful and eco-friendly products that align with the consumer demand for environmentally responsible fashion.
3. Customization - Start-ups and established footwear/sportswear brands alike can offer consumers more customization options to create personalized pastel color-blocked sneakers as per their fashion preferences.
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