Outlier Launches New Flagship Workout Shirt, the 'Sprotweight Merino'
Niko Pajkovic — January 18, 2022 — Lifestyle
References: outlier.nyc & hiconsumption
Performance-focused sportswear brand Outlier has introduced the 'Sportsweight Merino' shirt, an odor-resistant athletic shirt made from a 50/50 blend of extra-dry top-capped 16.5-micron merino wool and recycled polyester.
Thanks to its unique blend of fabrics, the new flagship piece boasts high levels of moisture control. This is because the two materials -- merino and recycled polyester -- work to keep wearers dry in different ways. In addition, the t-shirts use 2-ply 100s yarn, an upgrade from Outliers' previous 'Runweight' t-shirt, which was constructed from a 1-ply composition. As a result, the new t-shirt is just as hard-wearing as they are moisture-wicking.
Currently, the 'Sportsweight Merino' shirt is being offered in two styles: a classic fit called 'Cut One' and a boxy version titled 'Cut Two.'
Image Credit: Outlier
Thanks to its unique blend of fabrics, the new flagship piece boasts high levels of moisture control. This is because the two materials -- merino and recycled polyester -- work to keep wearers dry in different ways. In addition, the t-shirts use 2-ply 100s yarn, an upgrade from Outliers' previous 'Runweight' t-shirt, which was constructed from a 1-ply composition. As a result, the new t-shirt is just as hard-wearing as they are moisture-wicking.
Currently, the 'Sportsweight Merino' shirt is being offered in two styles: a classic fit called 'Cut One' and a boxy version titled 'Cut Two.'
Image Credit: Outlier
Trend Themes
1. Sustainable Sportswear - Opportunity for brands to create eco-friendly workout clothes with innovative fabric blends.
2. Multi-functional Athletic Apparel - Potential for clothing companies to develop garments that offer both moisture control and odor resistance for high intensity workouts.
3. High Performance Merino Wool - Growing trend for brands to use top-capped 16.5-micron merino wool to create workout clothes with strong moisture wicking abilities.
Industry Implications
1. Sportswear Industry - Innovation opportunity for companies to introduce new eco-friendly fabric blends for athletic apparel.
2. Textile Industry - Opportunity to manufacture advanced fabrics that offer both moisture control and odor resistance for high intensity workouts.
3. Fitness Industry - Chance for gyms and fitness studios to offer high-performance workout clothes made with top-capped 16.5- micron merino wool.
4.5
Score
Popularity
Activity
Freshness
