Spotify is Launching Its Own Branded Podcast, 'Ebb & Flow'
Laura McQuarrie — August 22, 2018 — Pop Culture
In partnership with Amsterdam Vodka, Spotify is launching its first-ever branded podcast, 'Ebb & Flow.' The podcast will give people the chance to tune into conversations with DJ Jasmine Solano, as well as various hip-hop and R&B artists.
Over the past few years, big-box retailers, supermarkets and comic book creators alike have broken into the world of podcasting, mainly using it as a tool to educate and entertain consumers, all the while offering new content and a new way to connect through a storytelling format.
As Spotify's Rob Walker describes, "Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way."
Over the past few years, big-box retailers, supermarkets and comic book creators alike have broken into the world of podcasting, mainly using it as a tool to educate and entertain consumers, all the while offering new content and a new way to connect through a storytelling format.
As Spotify's Rob Walker describes, "Just as we do with music, we see podcast as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way."
Trend Themes
1. Branded Podcasts - Creating branded podcasts offers businesses an innovative way to connect with consumers and promote their products or services through storytelling.
2. Entertainment Marketing - Utilizing podcasts as a marketing tool allows businesses to engage and entertain consumers, enhancing brand visibility and loyalty.
3. Collaborative Partnerships - Collaborating with influential personalities or industry experts in podcasting presents an opportunity for businesses to expand their reach and connect with new audiences.
Industry Implications
1. Music Streaming - Music streaming platforms, like Spotify, can leverage branded podcasts to enhance user engagement and offer additional content experiences.
2. Alcohol Beverage - Alcohol beverage brands, such as Amsterdam Vodka, can utilize branded podcasts as a creative marketing strategy to connect with their target audience and build brand awareness.
3. Advertising and Marketing - Advertising agencies and marketing firms can explore podcasting as a new avenue to help brands connect with audiences and create innovative advertising campaigns.
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