Wildfang's Anniversary Line Has Inclusive Sizing & Florals
Kalin Ned — September 24, 2018 — Social Good
In 2018, contemporary activist brand Wildfang is celebrating its two year anniversary with a new line of feminist clothing apparel that is inclusive and whimsical. The fall offerings include a Wildflower tee, a crew, and a button-up. All three are part of the newly launched Wild Feminist line. The garments are adorned with beautiful floral graphics that boast accessible and aesthetically-pleasing colorings. In addition, Wildfang makes its feminist clothing available in inclusive sizing — from XS to XXL.
Wildfang does not only celebrate the movement for equality and body inclusivity, however. The brand's anniversary line is also designed to contribute to a charity. A percent of the sales of the feminist clothing line will go to supporting She Should Run — an organization dedicated to expanding the talent pool of women running for office.
Wildfang does not only celebrate the movement for equality and body inclusivity, however. The brand's anniversary line is also designed to contribute to a charity. A percent of the sales of the feminist clothing line will go to supporting She Should Run — an organization dedicated to expanding the talent pool of women running for office.
Trend Themes
1. Inclusive Sizing - Opportunity for clothing brands to create inclusive sizing options that cater to a wider range of customers and promote body positivity.
2. Charitable Collaborations - Fashion brands can collaborate with charitable organizations to create clothing lines that support social causes, appealing to socially-conscious consumers.
3. Whimsical Designs - The use of playful and whimsical designs in clothing lines can attract a younger demographic and differentiate brands in the market.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate inclusive sizing options and collaborate with charities to create socially conscious clothing lines.
2. Charitable Organizations - Charitable organizations can partner with fashion brands to create clothing lines that help raise funds and awareness for their causes.
3. Graphic Design - Graphic designers can explore opportunities to create whimsical and aesthetically pleasing designs for clothing lines that appeal to a younger audience.
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