Dove and Dunkin' are Helping Those Who "Run on Coffee and Dry Shampoo"
Laura McQuarrie — September 27, 2018 — Lifestyle
References: dovexdunkin & prnewswire
Although the coming together of Dove and Dunkin' might seem like an unusual collaboration, the two brands are joining forces for this year's National Coffee Day to appeal to women who are "running on coffee and dry shampoo." This phrase can be found on tons of novelty t-shirts and coffee cups, as this pairing is recognized as a life hack for those with busy, hectic lives.
For National Coffee Day, Dove and Dunkin' are launching a co-branded pop-up event in New York City that will give people the chance to win a year's supply of Dunkin' coffee and Dove Dry Shampoo.
As Piyush Jain, Vice President of Haircare for Unilever, describes: "Social media has exploded with women sharing how coffee and dry shampoo are their secrets to getting up, out and on with their day... taking them from the gym, to the carpool, to the boardroom. We're excited to bring together this unlikely but perfect pairing."
For National Coffee Day, Dove and Dunkin' are launching a co-branded pop-up event in New York City that will give people the chance to win a year's supply of Dunkin' coffee and Dove Dry Shampoo.
As Piyush Jain, Vice President of Haircare for Unilever, describes: "Social media has exploded with women sharing how coffee and dry shampoo are their secrets to getting up, out and on with their day... taking them from the gym, to the carpool, to the boardroom. We're excited to bring together this unlikely but perfect pairing."
Trend Themes
1. Co-branded Pop-ups - Creating unique experiences through collaborations that target specific consumer demographics and behaviors.
2. Coffee and Dry Shampoo - Recognizing and capitalizing on the growing trend of using coffee and dry shampoo as essential tools for busy individuals.
3. Social Media Sharing - Leveraging the power of social media to amplify consumer experiences and generate brand awareness.
Industry Implications
1. Beauty and Personal Care - Exploring innovative marketing strategies and partnerships to cater to the needs of busy individuals seeking time-saving solutions.
2. Food and Beverage - Creating cross-industry collaborations to engage coffee-loving consumers and boost brand recognition.
3. Retail and Apparel - Developing novelty products and merchandise that capitalize on popular trends and consumer preferences.
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