The video game industry extends to real life to satisfy consumer needs
Implications - In the digital age, a bit of tactile entertainment is refreshing. Consumers who feel they've lost touch with the real world are seeking methods of reconnecting with it, yet are not willing to give up the fast-paced, competitive tone of digital entertainment. Tactile gaming allows them to indulge in the best of both worlds.
Trend Themes
1. Tactile Gaming - Consumers seek tactile experiences while still indulging in the competitive tone of digital entertainment. This trend presents an opportunity for the gaming, entertainment, and recreation industries to develop products that blend both physical and digital experiences.
2. Modular Furniture - The trend of modular furniture presents disruptive innovation opportunities for the furniture, construction and home decor industries to create customizable furniture with practical applications that can be rearranged to fit different spaces.
3. Gamification of Phone Cases - The trend of phone cases incorporating games presents an opportunity for phone case, gaming and tech companies to add value and entertainment for consumers, without depleting battery life on smartphones.
Industry Implications
1. Gaming - The gaming industry can capitalize on trends like Tactile Gaming by developing products that offer physical experiences in addition to digital entertainment.
2. Furniture - Industries such as Furniture and Home Decor could benefit from incorporating the modular trend into versatile designs that allow for customization and practical applications.
3. Phone Accessories - The phone case industry can benefit from adding gamification features such as the PureGear Retro Game Cases which provide entertainment and protection to smartphone users.
