Formerly seen as shameful vices, junk food is receiving a prideful boost
Implications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers.
Trend Themes
1. Junk Food Pride - Consumers are seeking out products that provide relief from the pressure to be healthy by creating a sense of humor around taboo topics like junk food
2. Food-inspired Fashion - Unexpected materials like meat, bacon, and breakfast flavors can be used to craft unique fashion pieces
3. Macho Scenting - Candles scented with unconventional, masculine scents like beer and bacon offer a new market for quality-made soy candles
Industry Implications
1. Food & Beverage - F&B companies can create unique and quirky products to tap into consumer desire for novelty and humor
2. Fashion & Apparel - Think outside the box and incorporate unexpected materials and designs in order to compete with a crowded market
3. Home Decor - There is potential for a new market of quality-made, masculine scented candles that deviate from traditional feminine fragrances
