The Olsen Twins' Multi Patchwork Backpack is Posh
Sarah Nazim — July 1, 2012 — Luxury
The Olsen Twins Multi Patchwork Backpack is the latest release from their handbag company called 'The Row.' This uber posh purse will set you back a whopping $16,900 -- a notably higher than average price for a handbag.
The purse "combines comfort and class," as described by the famous stylist Rachel Zoe on her blog. It has also been described as being a light-weight and a perfect complement to pre-fall attire. It is not that much different from a regular fur purse, aside from the fact that it has red hued fur patches. Considering the fact that the Olsens have become a staple name in the fashion industry, they can get away with charging such a hefty price.
The purse "combines comfort and class," as described by the famous stylist Rachel Zoe on her blog. It has also been described as being a light-weight and a perfect complement to pre-fall attire. It is not that much different from a regular fur purse, aside from the fact that it has red hued fur patches. Considering the fact that the Olsens have become a staple name in the fashion industry, they can get away with charging such a hefty price.
Trend Themes
1. Luxury Handbags - The trend of luxury handbags with exorbitant prices presents an opportunity for disruptive innovation in affordable luxury alternatives.
2. Fashion Influencer Endorsements - The trend of fashion influencers endorsing high-end products opens up disruptive innovation opportunities for collaborations with emerging influencers.
3. Pre-fall Accessories - The trend of pre-fall accessories gaining popularity creates opportunities for disruptive innovation in unique, seasonal fashion pieces.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can explore disruptive innovation by creating more inclusive and accessible luxury handbag options at lower price points.
2. Influencer Marketing - The influencer marketing industry can seize disruptive innovation opportunities by cultivating partnerships with diverse and up-and-coming influencers to promote high-end products.
3. Fashion Accessories - The fashion accessories industry has the potential for disruptive innovation by designing pre-fall accessories that offer unique and stylish options for fashion-conscious consumers.
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