The fashion industry collaborates with tech brands to create products and experiences
Trend - Fashion brands are collaborating with popular tech brands and cresting distinct pieces and experiences that contain elements inspired by both. These include everything from sneakers with communications platform branding, to fashion houses curating playlists.
Insight - When it comes to fashion, younger Millennials and Gen Z consumers are particularly experimental. Branded clothing is viewed positively by these demographics, in large part because of the way these trends have shown themselves on the social media platforms they frequent. As a result, these consumers are more likely to appreciate unique collaborations between brands.
Insight - When it comes to fashion, younger Millennials and Gen Z consumers are particularly experimental. Branded clothing is viewed positively by these demographics, in large part because of the way these trends have shown themselves on the social media platforms they frequent. As a result, these consumers are more likely to appreciate unique collaborations between brands.
Workshop Question - What industry could your brand collaborate with to create a unique product or experience?
Trend Themes
1. Collaborative Branding - Fashion brands and tech brands are collaborating and creating distinct pieces and experiences with elements inspired by both.
2. Branded Clothing - Branded clothing is viewed positively by younger Millennials and Gen Z consumers due to the way these trends have shown themselves on social media platforms.
3. Limited Edition Collections - Limited edition collections that pay homage to different cities or showcase the rise of remote work in 2020 offer opportunities for fashion brands to create unique products and experiences.
Industry Implications
1. Fashion Industry - The fashion industry is collaborating with tech brands to create unique products and experiences that appeal to younger demographics.
2. Technology Industry - The technology industry is partnering with fashion brands to bring their brands to a wider audience and tap into the growth of the fashion industry.
3. Branding Industry - The branding industry could benefit from the rise of collaborative branding, as fashion and tech brands come together to create unique products and experiences.
4 Featured, 36 Examples:
42,609 Total Clicks
Date Range:
Sep 20 — Oct 20
Trending:
Warm
Consumer Insight Topics:
