Brands are creating products using nano-silver properties for health purposes
Trend - Nano-silver is a common product in the medical industry, used mainly for biomedical diagnosis and treatments. The nanomaterial also holds the ability to kill bacteria when it oxidizes and brands are now leveraging this for hygienic purposes through personal care products.
Insight - Due to the current global health crisis, consumers have become more adamant about maintaining proper hygiene. They are enhancing their daily routines to meet these standards, creating an openness to new ingredients or materials that speak to these benefits.
Insight - Due to the current global health crisis, consumers have become more adamant about maintaining proper hygiene. They are enhancing their daily routines to meet these standards, creating an openness to new ingredients or materials that speak to these benefits.
Workshop Question - How can your brand help consumers maintain a healthy and cleanly lifestyle?
Trend Themes
1. Nano-silver Hygiene - Brands are creating personal care products using nano-silver properties, which are also common in biomedical diagnosis and treatment, to kill bacteria and meet enhanced hygiene practices in consumers.
2. Silver-infused Products - Brands are infusing silver in products for its antibacterial and antimicrobial properties, creating various and unique solutions for health and wellness.
3. Natural-based Conductive Gels - Brands are using skin-safe, natural ingredients in novel ways to speed up the restoration process in at-home anti-aging treatments.
Industry Implications
1. Personal Care and Wellness - Brands in the personal care and wellness industry can leverage nano-silver properties and the anti-bacterial and antimicrobial benefits of silver to create novel and effective hygiene solutions.
2. Technology and Home Appliances - Innovative brands in the technology and home appliance industries can respond to consumer demand for cleaner air and eco-friendly solutions by creating air-purifiers and other smart devices infused with nano silver properties and other natural-based materials.
3. Fashion and Textiles - Innovative brands in fashion and textiles industries can utilize eco-friendly fabrics infused with silver ion technology to create stylish, odor-free, and sweat-preventing clothing and undergarments that are comfortable for long-term wear.
