These Concept Ouzo Mitilini Bottles Honor the History of Greece
Laura McQuarrie — June 10, 2014 — Lifestyle
References: dolphinsonline.gr & thedieline
The essence of Ouzo, a traditional Greek beverage is captured in this concept packaging by Dolphins // Communication Design. The hand-drawn illustrations on the bottles take inspiration from ancient black-figure Greek pottery, but in a vibrant and modern way.
Ouzo is said to have been crafted from an age-old secret recipe, but the ancient alcoholic drink is still one of the most popular souvenir choices for visitors to Greece. To set Ouzo Mitilini apart from the rest of its competitors but remain quite giftable, this concept was developed to pay a playful tribute to Greece's past and the legend of Ouzo, while still being relevant and aesthetically pleasing to the eyes of today's consumers who visit Greece.
Ouzo is said to have been crafted from an age-old secret recipe, but the ancient alcoholic drink is still one of the most popular souvenir choices for visitors to Greece. To set Ouzo Mitilini apart from the rest of its competitors but remain quite giftable, this concept was developed to pay a playful tribute to Greece's past and the legend of Ouzo, while still being relevant and aesthetically pleasing to the eyes of today's consumers who visit Greece.
Trend Themes
1. Modernized Traditional Packaging - Packaging designs that combine modern aesthetics with traditional themes or elements to appeal to contemporary consumers.
2. Cultural Homage Packaging - Packaging designs that pay tribute to the historical and cultural roots of the product, while still resonating with consumers of today.
3. Hand-drawn Illustrations - Use of hand-drawn illustrations in packaging designs for a unique and artistic feel.
Industry Implications
1. Alcohol Packaging - Opportunities for alcohol companies to update their packaging designs with modernized traditional themes that honor the cultural origins of their products.
2. Souvenir Industry - Incorporating cultural homage packaging for products that serve as souvenirs offer a unique and memorable experience for tourists.
3. Graphic Design Services - There is a growing demand for creative agencies with a specialization in hand-drawn illustrations and packaging design to cater to the increasing demand for unique and artistic packaging.
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