Noble Ale Works' New Beer Mimics Cinnamon Toast Crunch's Flavors
Megan Facciuolo — June 9, 2014 — Lifestyle
References: noblealeworks & foodbeast
An Anaheim, California-based microbrewery, Noble Ale Works, brewed its recent beer with a bit of a nostalgia. 'Cinnamon Roast Crunch' is made in the likes of the classic childhood cereal Cinnamon Toast Crunch.
Beer and cereal enthusiasts alike can come together and cheers to their childhood memories with this amazing brew. It is a spin-off beverage that mixes the brewery’s popular Naughty Sauce brew, which is a milky sweet stout with Guatemalan coffee, oats and milk sugar, with a layer of Saigon Cinnamon.
It will give you both a caffeinated and alcoholic buzz, while simultaneously tickling your taste buds with cinnamon flavors. Beer review site Beer Advocate currently rates the beer with a score of 94%, which can probably be attributed to the fact that it's savory, stout and sweet.
Beer and cereal enthusiasts alike can come together and cheers to their childhood memories with this amazing brew. It is a spin-off beverage that mixes the brewery’s popular Naughty Sauce brew, which is a milky sweet stout with Guatemalan coffee, oats and milk sugar, with a layer of Saigon Cinnamon.
It will give you both a caffeinated and alcoholic buzz, while simultaneously tickling your taste buds with cinnamon flavors. Beer review site Beer Advocate currently rates the beer with a score of 94%, which can probably be attributed to the fact that it's savory, stout and sweet.
Trend Themes
1. Cereal-inspired Brews - The trend of creating craft beers that mimic the flavors of popular cereals presents opportunities for innovative breweries to tap into nostalgic consumer preferences.
2. Nostalgia-based Beverages - The popularity of nostalgia-based beverages like 'Cinnamon Roast Crunch' beer showcases a potential disruptive innovation opportunity to create unique flavor combinations that evoke childhood memories.
3. Flavor Fusion - The fusion of flavors from different food and beverage categories, as demonstrated by the combination of beer and cinnamon toast flavors, opens doors for disruptive innovation in taste exploration.
Industry Implications
1. Craft Brewing - Craft breweries can capitalize on the trend of cereal-inspired brews by creatively incorporating nostalgic flavors into their beer offerings.
2. Beverage Manufacturing - The success of nostalgia-based beverages like 'Cinnamon Roast Crunch' beer points to an opportunity for the beverage industry to develop and market innovative products that tap into consumers' emotional connections.
3. Flavor Development - The demand for unique flavor combinations, exemplified by the popularity of the cinnamon toast-inspired beer, calls for innovative approaches in flavor development across various industries, including food and beverage.
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