Talante Mixes National Spirit Cachaca with Regional Flavors
Meghan Young — July 25, 2014 — Lifestyle
References: trndmonitor
Talante offers Brazilian alcoholic beverages that mixes the national spirit, Cachaca, with regional flavors including cocoa, banana, cinnamon and mint. Perfect options for the summer months, they are as bright and fun as Smirnoff, but with a more exotic twist that many will appreciate. In fact, people will feel like they are on a virtual vacation with these Brazilian alcoholic beverages. This is especially the case since they pack 23% alcohol in 500ml bottles.
Not only do these Brazilian alcoholic beverages represent its national identity in a fun and proud way, it targets other niche demographics through its ingredients. Completely gluten-free, Talante ensures that many people can enjoy the drink while hanging out with friends.
Not only do these Brazilian alcoholic beverages represent its national identity in a fun and proud way, it targets other niche demographics through its ingredients. Completely gluten-free, Talante ensures that many people can enjoy the drink while hanging out with friends.
Trend Themes
1. Regional Flavored Alcoholic Beverages - Creating alcoholic beverages that mix traditional spirits with regional flavors presents a disruptive innovation opportunity in the beverage industry.
2. Exotic Twist in Alcoholic Beverages - Infusing alcoholic beverages with unique and exotic flavors offers a disruptive innovation opportunity to attract adventurous consumers.
3. Inclusive and Specialty Alcoholic Beverages - Developing gluten-free and niche ingredient alcoholic beverages taps into a disruptive innovation opportunity to cater to specific demographics in the market.
Industry Implications
1. Alcoholic Beverage Manufacturing - Manufacturers in the alcoholic beverage industry can explore the disruptive innovation opportunities presented by regional flavors and exotic twists to create new and unique products.
2. Hospitality and Entertainment - The hospitality and entertainment industry can capitalize on the popularity of Brazilian alcoholic beverages by incorporating them into their offerings to provide an immersive experience for customers.
3. Specialty and Gluten-free Food Industry - The specialty and gluten-free food industry can tap into the demand for inclusive alcoholic beverages by partnering with brands like Talante to offer their products to a wider audience.
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