This Concept for Kefir Packaging Strives to Be an Elegant Pitcher
Amelia Roblin — December 3, 2013 — Lifestyle
References: behance.net & packagingoftheworld
One might be accustomed to seeing the fermented dairy drink held within something resembling a milk carton; however, this kefir packaging concept proposes a more sophisticated means of storage and presentation, so to become a beautiful item on your kitchen table.
Dmitry Patsukevich of Moscow was thinking outside of the box with this idea, opting to make the bottle a sculpture. The resultant smooth and abstract form begins to look like a decorative carafe, a jug or even a vase, rather than a disposable vessel that contains a consumable product. The poised shape is vaguely cylindrical with a subtle bend, separating at its top into two stunted offshoots that function as a spout and an air valve.
Dmitry Patsukevich of Moscow was thinking outside of the box with this idea, opting to make the bottle a sculpture. The resultant smooth and abstract form begins to look like a decorative carafe, a jug or even a vase, rather than a disposable vessel that contains a consumable product. The poised shape is vaguely cylindrical with a subtle bend, separating at its top into two stunted offshoots that function as a spout and an air valve.
Trend Themes
1. Sculptural Dairy Packaging - Opportunity for innovative packaging designs that transform dairy containers into aesthetically pleasing objects.
2. Sophisticated Storage Solutions - Demand for storage and presentation products that prioritize elegance and beauty in addition to functionality.
3. Transformative Packaging Concepts - Emerging trend of reimagining traditional packaging designs to create unique and artistic containers.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity for creating visually appealing and innovative packaging solutions for dairy products.
2. Home Decor - Opportunity for introducing sculptural storage and presentation products that double as decorative pieces in kitchen settings.
3. Consumer Goods - Market potential for transformative packaging concepts that enhance the visual appeal and perceived value of products.
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