The Delicate Branding Used for Novelty is Both Soft and Eclectic
Farida Helmy — January 29, 2014 — Marketing
References: anagrama & thedsgnblog
Featuring only the quirkiest and most novel of fashion pieces, Novelty's boutique branding works in its favor for sure. Handpicking the hippest of fashion apparel, Novelty is all about finding a piece you would never be able to find anywhere else.
Using its boutique branding to reel in modern and fabulously chic young women, Novelty is located in the beautifully gardened and exclusive boulevard of Calzada del Valle in Monterrey, Mexico.
Brand intelligence group Anadrama accentuate Novelty's fresh, subtle and feminine look with its delicate touches and eclectic approach. Using watercolor marks, pastel stationery and opulent packaging, Novelty's boutique branding is all about mixing eccentric flashes of color and images with a soft and dainty identity.
Using its boutique branding to reel in modern and fabulously chic young women, Novelty is located in the beautifully gardened and exclusive boulevard of Calzada del Valle in Monterrey, Mexico.
Brand intelligence group Anadrama accentuate Novelty's fresh, subtle and feminine look with its delicate touches and eclectic approach. Using watercolor marks, pastel stationery and opulent packaging, Novelty's boutique branding is all about mixing eccentric flashes of color and images with a soft and dainty identity.
Trend Themes
1. Boutique Branding - Novelty's branding strategy of using watercolor marks, pastel stationery and opulent packaging can disrupt branding norms for boutique stores.
2. Exclusive Product Curation - The concept of offering high-quality and unique fashion pieces similar to Novelty can be a trend for exclusive boutiques.
3. Eclectic Fashion - Fashion trends with a blend of eccentric, vivid colors and subtle accents that amplify personal style can follow in Novelty's footsteps.
Industry Implications
1. Fashion Retail - Novelty's unique, boutique branding opportunities can appeal to fashionable consumers and inspire brands to experiment with branding creativity.
2. Gift and Crafts - The use of watercolor art and pastel stationery in Novelty's branding strategy can be disruptive in the gift and crafts market.
3. Women's Lifestyle - Novelty's focus on providing rare and quirky fashion pieces for young women can set a disruptive trend in the women's lifestyle industry.
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