Parque Del Recuerdo Website Allows Grieving Families The Chance to Bond
Camilo Navarrete — July 21, 2009 — Marketing
References: orelworks & enturecuerdo.cl
This is a site created by Orelworks, a Chilean interactive communication agency, who designed the site for their client Parque Del Recuerdo, a Chilean cemetery and park.
The Parque Del Recuerdo site shows deceased people, so you can create and honor your dear friends, upload pictures and videos and send messages and gifts. In less than one year the community has over 1500 registered users.
Implications - People who suffer loss suffer from extreme grief and sometimes feel that they are alone with their feelings. By creating a common ground where people can come together and bond through these feelings, the mourners are able to see life does go on.
The Parque Del Recuerdo site shows deceased people, so you can create and honor your dear friends, upload pictures and videos and send messages and gifts. In less than one year the community has over 1500 registered users.
Implications - People who suffer loss suffer from extreme grief and sometimes feel that they are alone with their feelings. By creating a common ground where people can come together and bond through these feelings, the mourners are able to see life does go on.
Trend Themes
1. Online Memorial Communities - Creating online spaces for grieving individuals to come together and find support and companionship in their healing process.
2. Digital Tribute Platforms - Developing websites or apps that allow users to honor and remember loved ones through photos, videos, messages, and virtual gifts.
3. Social Networking for Grief - Using social media and online networks to connect individuals who are grieving, providing them a sense of community and understanding.
Industry Implications
1. Funeral Services - Incorporating digital platforms and online communities into funeral services, providing families with additional support and memorialization options.
2. Tech Startups - Creating innovative platforms and technologies that help mourners navigate the grieving process and connect with others who have experienced loss.
3. Mental Health - Developing digital tools and resources to support individuals dealing with grief and loss, offering them an outlet for expression and emotional support.
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