OATH's Ready-to-Drink Beverages Have 15-16 Grams of Protein
Laura McQuarrie — October 14, 2019 — Lifestyle
References: oathlife & prnewswire
OATH is a new brand that's sharing Organic Oat-Milk with Plant Protein as a first-of-its-kind product with 15 to 16 grams of protein and six to 10 grams of fiber. The protein-rich oat-based beverages are available in flavorful varieties like Double Chocolate, Matcha Chai, Indian Rose and Golden Turmeric.
The functional beverages are about sharing more than protein with the body, as each variety is crafted to help with a specific benefit like boosting the metabolism, or providing energy or restoration. While the Double Chocolate Organic Oat-Milk with Plant Protein takes the form of an oat milk product with almond protein, the other varieties explore combinations like oat milk with almonds and pumpkin seeds. Organic Golden Turmeric Oat Milk with Almond & Pumpkin Seed Protein also contains activated MCT oil to make the product suitable as a breakfast replacement.
The functional beverages are about sharing more than protein with the body, as each variety is crafted to help with a specific benefit like boosting the metabolism, or providing energy or restoration. While the Double Chocolate Organic Oat-Milk with Plant Protein takes the form of an oat milk product with almond protein, the other varieties explore combinations like oat milk with almonds and pumpkin seeds. Organic Golden Turmeric Oat Milk with Almond & Pumpkin Seed Protein also contains activated MCT oil to make the product suitable as a breakfast replacement.
Trend Themes
1. Oat-based Protein Beverages - More brands are creating protein-fortified beverages using oats as the base ingredient.
2. Functional Beverages - Beverage brands are developing products that offer benefits beyond hydration, such as energy, metabolism boost, or restoration.
3. Plant-based Proteins - The trend of using plant-based proteins as a substitute to animal-derived proteins is growing, especially in the beverages industry.
Industry Implications
1. Food and Beverage - This industry can explore the creation of new and innovative beverages using oat-based and plant-based proteins, and also experiment with functional formulations to boost health and wellness.
2. Nutraceuticals - This industry can utilize oat-based and plant-based proteins to create functional beverages that have specific health benefits and can be marketed as natural health supplements.
3. Fitness and Nutrition - In this industry, manufacturers can use oat-based and plant-based protein beverages to create meal-replacement drinks that offer a convenient way to fulfill daily nutritional needs.
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