CideRoad's 'Spritzel' is Like a Hybrid Switchel and Spritzer
Laura McQuarrie — September 21, 2017 — Lifestyle
References: instagram & foodbusinessnews.net
Alongside its flavorful range of switchel beverages, CideRoad is now introducing what it calls a 'Spritzel' as a refreshing twist on traditional switchel drinks.
Traditionally, a switchel takes the from of a sweet, yet tart, beverage that is made with a base of water, vinegar and is often seasoned with ginger and sweeteners like sugar, honey or maple syrup. As CideRoad's Spritzel is slightly effervescent, it is branded as "switchel with a spritz."
The sparkling beverage made with organic fruit juices, botanical essences and apple cider vinegar is offered in an array of vibrant flavors like Blueberry and Honeysuckle, Strawberry and Basil and Watermelon and Mint. Spritzel offers an alternative to other beverages—both alcoholic and non-alcoholic—that are sold by the can.
Traditionally, a switchel takes the from of a sweet, yet tart, beverage that is made with a base of water, vinegar and is often seasoned with ginger and sweeteners like sugar, honey or maple syrup. As CideRoad's Spritzel is slightly effervescent, it is branded as "switchel with a spritz."
The sparkling beverage made with organic fruit juices, botanical essences and apple cider vinegar is offered in an array of vibrant flavors like Blueberry and Honeysuckle, Strawberry and Basil and Watermelon and Mint. Spritzel offers an alternative to other beverages—both alcoholic and non-alcoholic—that are sold by the can.
Trend Themes
1. Sparkling Beverages - There is an opportunity to create more unique and flavorful carbonated beverages by blending traditional recipes with natural fruit essences and botanicals.
2. Organic Juice - As consumers become more health-conscious and eco-friendly, they are seeking out organic and locally sourced ingredients as a selling point for their products.
3. Alternative Refreshments - Spritzel offers a unique and refreshing option for those who may be looking for something different than traditional juice, soda, or alcoholic options.
Industry Implications
1. Beverage - Beverage manufacturers can take inspiration from the Spritzel to create their own unique carbonated, flavored sodas with healthful, organic ingredients.
2. Health and Wellness - With organic and all-natural options becoming more popular, the health and wellness industry can focus on sourcing locally and producing high-quality goods that are better for the body.
3. Hospitality and Events - By offering guests a unique and flavorful refreshment option, hotels and event planners can set themselves apart and create a memorable experience for attendees.
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