Uber is Spreading Cheer with a Christmas Tree Delivery Service
Laura McQuarrie — December 16, 2015 — Marketing
References: newsroom.uber & prexamples
While there's nothing like the smell of a live evergreen tree inside at Christmastime, Uber made it very easy for people in London to acquire one this year.
Typically, the process of picking up a live Christmas tree involves carefully strapping the tree to the top of a car. In order to leave more room for shopping, eating and enjoying with friends and family, Uber partnered with Pines and Needles to offer on-demand Christmas tree deliveries across the UK.
In order to take advantage of this service, Uber users only needed to set a location and select "TREES" on the mobile app. In-app, people were charged a £10 for the convenient holiday delivery service, which certainly seems worth using.
Typically, the process of picking up a live Christmas tree involves carefully strapping the tree to the top of a car. In order to leave more room for shopping, eating and enjoying with friends and family, Uber partnered with Pines and Needles to offer on-demand Christmas tree deliveries across the UK.
In order to take advantage of this service, Uber users only needed to set a location and select "TREES" on the mobile app. In-app, people were charged a £10 for the convenient holiday delivery service, which certainly seems worth using.
Trend Themes
1. On-demand Delivery - The trend of on-demand delivery services provides opportunities for businesses to offer convenient and efficient solutions for customers.
2. Collaborative Partnerships - The trend of collaborative partnerships between companies like Uber and Pines and Needles opens up possibilities for creating unique and innovative services to meet customer needs.
3. Convenience and Time-saving - The trend of convenience and time-saving services, such as on-demand tree deliveries, presents opportunities for businesses to cater to customers' desire for efficiency and simplicity.
Industry Implications
1. Ride-hailing - The ride-hailing industry can explore partnerships with holiday product suppliers to offer additional services like on-demand tree deliveries, enhancing the overall customer experience.
2. Retail - Retailers can tap into the trend of on-demand delivery services to provide customers with convenient options for acquiring holiday products, like offering on-demand tree deliveries alongside other items.
3. Logistics and Delivery - The logistics and delivery industry can innovate by capitalizing on the demand for on-demand services, developing specialized solutions for delivering large or unique items, such as live Christmas trees.
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