The Shoppyland Schonbuhl Campaign Focuses on All-Year-Round Shopping
Meghan Young — January 24, 2013 — Marketing
References: shoppyland.ch & ibelieveinadv
The Shoppyland Schonbuhl campaign playfully incorporates the shopping center's logo of a Toucan into it. An adorable and recognizable bird, especially for those who have an undying love for the Fruit Loops cereal, it is only natural that the ad agency behind the print ads would use it. Instead of putting the bird into different scenarios, however, the Shoppyland Schonbuhl campaign turns it into different objects itself including some chocolate, a popsicle and a candle.
Created by Switzerland-based KOMET, the Shoppyland Schonbuhl campaign does this to signify different season events such as Easter, Christmas and Summer. It basically shows people that the mall has everything anyone needs during those times. The posters were art directed by Roland Zenger and Joël Weber with graphic design by Natalia Funariu.
Created by Switzerland-based KOMET, the Shoppyland Schonbuhl campaign does this to signify different season events such as Easter, Christmas and Summer. It basically shows people that the mall has everything anyone needs during those times. The posters were art directed by Roland Zenger and Joël Weber with graphic design by Natalia Funariu.
Trend Themes
1. Animal-inspired Ads - Brands can get creative by incorporating adorable and recognizable animals into their advertisements to create a unique brand image and appeal to consumers who connect with the animal.
2. Seasonal-inspired Advertising - Ad agencies can take inspiration from seasonal events to create engaging and memorable ad campaigns that promote a specific product or service.
3. Object-inspired Advertising - There is an opportunity for creatives to turn ordinary objects into recognizable symbols that represent a brand or product, offering a unique and playful way to connect with consumers.
Industry Implications
1. Retail Industry - Retailers can use playful and unique ad campaigns that incorporate seasonal events and recognizable symbols to showcase their products, and attract and retain customers.
2. Advertising Industry - Ad agencies can leverage the use of familiar animals and symbols to create compelling ad campaigns that resonate with consumers and promote brand recognition.
3. Graphic Design Industry - Graphic designers can push creative boundaries by finding inspiration in everyday objects to create visual representations of brands and products that capture attention and create a lasting impression.
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