Blue-green algae gains attention for its benefits and bright hue
Implications - As consumers become more familiar with the benefits of algae across product categories, many are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues. This progression suggests that as interested consumers dive deeper into the world of superfoods, the market for such products will only continue to expand. This shift is defined by brands and individuals developing a better understanding of the potential uses of these ingredients and the new ones that can be derived from them.
Workshop Question - What element of your product offering can be further expanded in order to provide a new, deeper take on the benefits that originally attracted your customer?
Trend Themes
1. Adaptogenic Superfood Blends - Adaptogenic ingredients are being included in many healthy food and beverage products to offer benefits such as reducing stress, fatigue and enhancing relaxation and overall immunity.
2. Blue-green Algae Superfoods - Consumers are embracing blue-green algae for its adaptable capabilities as an everyday food additive and Instagram-worthy bright hues.
3. Algae-based Beverages and Bowls - Blue algae is expanding across product categories to cater to experiential consumers who seek nutrient-packed beverages and meal replacements.
Industry Implications
1. Food and Beverage - There is an expanding market for superfoods and healthy food products, which can incorporate algae-based ingredients and adaptogenic blends.
2. Wellness and Nutrition - Consumers are becoming increasingly health conscious, creating a market for products that offer benefits such as stress reduction and overall immunity.
3. Beauty and Skincare - Algae-based ingredients have been found to have anti-aging and collagen-boosting properties, creating an opportunity for the beauty and skincare industry to incorporate these ingredients.
