Kellogg's Created an Cereal-Centric Advent Calendar for December
Laura McQuarrie — November 3, 2017 — Lifestyle
References: kelloggs & cosmopolitan
Over the past few years there have been dozens of new advent calendars for Decemeber that have been introduced with more than just chocolate inside. Now, Kellogg's is getting in on the action with its own '24 bowls til’ Christmas' countdown.
The advent calendar is packaged to resemble a regular box of cereal, but it contains a wraparound sleeve that makes it possible for 12 Kellogg's variety packs to be neatly and compactly stashed. Each day in December, when one opens a window on the advent calendar, there is a festive greeting revealed alongside a breakfast cereal that can be eaten that morning, including favorite options like: Corn Flakes, Coco Pops and Rice Krispies.
The limited-edition cereal advent calendar boxes from Kellogg's are exclusively available through Tesco in the UK.
The advent calendar is packaged to resemble a regular box of cereal, but it contains a wraparound sleeve that makes it possible for 12 Kellogg's variety packs to be neatly and compactly stashed. Each day in December, when one opens a window on the advent calendar, there is a festive greeting revealed alongside a breakfast cereal that can be eaten that morning, including favorite options like: Corn Flakes, Coco Pops and Rice Krispies.
The limited-edition cereal advent calendar boxes from Kellogg's are exclusively available through Tesco in the UK.
Trend Themes
1. Cereal Advent Calendars - Disruptive innovation opportunity: Create unique cereal advent calendars with different brands and flavors to cater to diverse consumer preferences.
2. Alternative Advent Calendars - Disruptive innovation opportunity: Develop unconventional advent calendars that offer surprises beyond traditional chocolate, such as snacks, drinks, or beauty products.
3. Personalized Advent Calendars - Disruptive innovation opportunity: Offer customizable advent calendars where consumers can choose their desired cereals or other products to create a personalized countdown experience.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Design innovative and space-efficient packaging solutions to house variety packs of cereals or other food products for advent calendars.
2. Marketing and Promotions - Disruptive innovation opportunity: Collaborate with brands to create limited-edition advent calendars as a promotional tool, providing a unique experience for both consumers and the brand itself.
3. Retail and E-commerce - Disruptive innovation opportunity: Explore partnerships with online retailers to offer exclusive advent calendar options, expanding the reach and accessibility of these unique products.
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