Drupe Food India Makes a Vegan, Lactose-Free Alternative Milk Drink
Laura McQuarrie — October 20, 2017 — Lifestyle
References: drupepower & livekindly.co
To cater to a growing population of consumers in India who require lactose-free alternative milk drinks, Drupe Food India is creating a collection of vegan-friendly, lactose-free milk beverages. In addition to offering a 'Plain Power' option, Drupe also makes 'Cinnamon Power' and 'Cocoa Power' flavors, which are made with a simple, wholesome base of water, almonds and dates. The beverages feature no added sugar and are packed with vitamins and antioxidants. In addition to calling its products a "decadent substitute to milk," the brand also touts the easily digestible benefits of its beverages.
Many people are now seeking out flavorful plant-based beverages as an alternative to milk from a cow, as these next-generation drinks have the potential to satisfy a range of consumers based on their health or dietary preferences.
Many people are now seeking out flavorful plant-based beverages as an alternative to milk from a cow, as these next-generation drinks have the potential to satisfy a range of consumers based on their health or dietary preferences.
Trend Themes
1. Plant-based Milk - As consumers seek healthier and sustainable substitutes to dairy milk, creating flavorful and healthy plant-based milk options has a disruptive potential in the industry.
2. Functional Beverages - The growing demand for functional beverages that offer health benefits while being flavorful and lactose-free presents an opportunity for disruption in the beverage industry.
3. Wholesome, Nutritious Snacks - Developing snack options that are not only flavorful but also wholesome and nutritious could help cater to growing consumer demands for healthier food options.
Industry Implications
1. Plant-based Food Industry - The rising demand for dairy-free alternatives underscores the need to invest in plant-based food processing and production to meet the growing demand.
2. Beverage Industry - Creating lactose-free and nutrient-rich beverage options presents an opportunity for industry players to create innovative and functional products.
3. Healthy Snack Industry - The growing demand for healthier snack options from consumers presents an opportunity for industry players to create new snack products that are both flavorful and nutritious.
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