Movie cinemas as experiences can boost the film business
Implications - The future of film is shady. As one end of the spectrum focuses on the idea that box office sales will plummet dramatically, the other believes turning the cinema into an “experience” could revive the industry. High tech and luxury are the basic concepts behind the future of the silver screen.
Trend Themes
1. Theatres as Experiences - Creating experiences within movie theatres with technology and luxury could revive the industry.
2. 3D Movies to Save the Industry - Making 3D movies mainstream could save the movie theatre industry by providing a premium experience for customers.
3. Interactive Movie Theatres - Exploring the boundaries of space and reality by allowing customers to be both actors and spectators and challenging their 'aliveness' through new technologies could be a great way to revamp the movie theatre experience.
Industry Implications
1. Entertainment Industry - Revamping the movie theatre industry could revitalize the entertainment industry and offer a premium experience for customers.
2. Luxury Industry - Movie theatres can look to the luxury industry for inspiration and ideas to create high-end experiences for customers.
3. Technology Industry - The technology industry can play a role in creating interactive and sensory experiences for customers in movie theatres.
7 Featured, 3 Examples:
94,791 Total Clicks
Date Range:
May 06 — Aug 08
Trending:
Average
Consumer Insight Topics:
