The Calvin Klein Platinum Campaign is Shot During a Sunset
Meghan Young — April 25, 2016 — Fashion
References: explorelvinklein & fashiongonerogue
The Calvin Klein Platinum ad campaign is full of fiery images. Taking place in the desert during a particularly blazing sunset, even the language of the ad campaign points to the idea of fire. Since red plays a prominent role in the Calvin Klein Platinum collection, this comes as no surprise.
Of course, the ad campaign follows the similar fill-in-the-blank format of the last few Calvin Klein campaigns. Starring models Sung Jin Park, Hyunji Shin and Yuan Bo Chao, the visually striking images were shot by photographer Harley Weir. Although the looks featured in the Calvin Klein Platinum campaign are simple and streamlined, the use of luxe materials with a white, red and black color palette makes them stand out.
Of course, the ad campaign follows the similar fill-in-the-blank format of the last few Calvin Klein campaigns. Starring models Sung Jin Park, Hyunji Shin and Yuan Bo Chao, the visually striking images were shot by photographer Harley Weir. Although the looks featured in the Calvin Klein Platinum campaign are simple and streamlined, the use of luxe materials with a white, red and black color palette makes them stand out.
Trend Themes
1. Fill-in-the-blank Fashion Ads - Disruptive innovation opportunity: Explore new ways to engage consumers by incorporating interactive and customizable elements in fashion advertising.
2. Fiery Visual Themes - Disruptive innovation opportunity: Experiment with bold and visually striking imagery that evokes strong emotions to captivate audiences.
3. Streamlined Luxury Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly luxury fashion collections that combine minimalistic design with high-end materials.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Utilize innovative technologies like augmented reality or virtual fitting solutions to enhance the advertising experience and increase consumer engagement.
2. Photography - Disruptive innovation opportunity: Experiment with new techniques, lighting, and visual effects to create captivating and memorable fashion campaign images.
3. Sustainable Fashion - Disruptive innovation opportunity: Invest in research and development to create sustainable luxury fashion collections that prioritize environmental and ethical aspects without compromising on style and quality.
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