Tinder & Deliveroo are Sharing Profiles of Singles with Food
Laura McQuarrie — February 10, 2021 — Lifestyle
References: campaignlive
For Valentine's Day, Tinder and Deliveroo are joining forces to turn food deliveries into dating services by printing profiles of local single people on orders. The idea was inspired by Tinder observing that there's a "84% increase year on year in user bios featuring the word "takeaway."'
Ordering from one of five Wingstop restaurants on Deliveroo gives customers the chance to participate in the DeliverDate initiative, which will make sure that their meal arrives with QR codes that link to the Tinder profiles of six singles in their area, right on time for Valentine's Day.
Scanning the profile will give food delivery recipients the ability to swipe right on a match and initiate a conversation, provided the prospective match feels the connection too.
Ordering from one of five Wingstop restaurants on Deliveroo gives customers the chance to participate in the DeliverDate initiative, which will make sure that their meal arrives with QR codes that link to the Tinder profiles of six singles in their area, right on time for Valentine's Day.
Scanning the profile will give food delivery recipients the ability to swipe right on a match and initiate a conversation, provided the prospective match feels the connection too.
Trend Themes
1. Food Delivery Dating Services - Combining food delivery and dating services for a unique experience.
2. QR Code Marketing - Using QR codes on food orders to link customers to related content.
3. Foodie Dating - Targeting online daters with an interest in food and dining experiences.
Industry Implications
1. Food Delivery - Using online platforms to establish new strategies in the food delivery industry.
2. Dating Apps - Incorporating food delivery to create new experiences and attract different user groups.
3. Marketing - Exploring innovative marketing strategies that combine different industries and customer groups.
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