'Last Year's Lemons' Promotes the New Bud Lite Seltzer
Ellen Smith — January 28, 2021 — Marketing
Last Year's Lemons from Bud Light offers a hilarious an relatable ad spot to promote its latest drink, the Bud Lite Seltzer, which is packed with a real lemon flavor.
The phrase "when life gives you lemons" is taken to new extremes through this brief ad spot, which sees lemons falling from the sky. The ad cleverly plays into the popular phrase, describing 2020 as a "lemon of a year" essentially implying that bad news was a daily occurrence. The ad features a flashback-style montage which depicts disastrous lemons plummeting to earth, ruining sporting events, weddings and cancelling flights. The ad closes as three friends look back on the year, acknowledging that the year provided more than enough lemons to make lemonade.
Image Credit: Bud Light
The phrase "when life gives you lemons" is taken to new extremes through this brief ad spot, which sees lemons falling from the sky. The ad cleverly plays into the popular phrase, describing 2020 as a "lemon of a year" essentially implying that bad news was a daily occurrence. The ad features a flashback-style montage which depicts disastrous lemons plummeting to earth, ruining sporting events, weddings and cancelling flights. The ad closes as three friends look back on the year, acknowledging that the year provided more than enough lemons to make lemonade.
Image Credit: Bud Light
Trend Themes
1. Real Flavors Marketing - Companies can market products with real flavors and promote their natural, simplistic characteristics.
2. Relatable Ads - Creating humorous ads about current times and events can be a way for companies to relate to consumers and advertise their products.
3. Nostalgic Advertising - Companies can use nostalgic references as a way to catch the consumer's attention and create humorous, memorable ads.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can create humorous ads that connect recent events with their products and use real flavors to promote them.
2. Advertising - Advertising agencies can use current events and popular phrases to create humorous and memorable ads for their clients.
3. Wedding and Event Planning - Wedding and event planners can use humorous ads and current events to attract clients and promote their planning services.
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