Mountain Dew's Major Melon Ad Introduces Its New Flavor
Ellen Smith — January 27, 2021 — Marketing
References: mountaindew & adweek
The highly unusual circumstances of the past year have enabled advertisers to embrace creativity and absurdity unlike ever before, and Mountain Dew's Major Melon ad spot perfectly encapsulates that.
The ad, which is set to run around this year's Super Bowl was designed to promote the soft drink's new watermelon flavor, dubbed Major Melon. The brief 15-second trailer for the ad features unusual visuals and a unique concept.The ad takes place in a watermelon-themed amusement park, that's been abandoned. As the camera slowly pans, the viewers eyes eventually meet a dog made out of watermelons, with a collar around its neck reading 'Major Melon.'
The funny and absurd ad is set to run around this year's Super Bowl.
Image Credit: Mountain Dew
The ad, which is set to run around this year's Super Bowl was designed to promote the soft drink's new watermelon flavor, dubbed Major Melon. The brief 15-second trailer for the ad features unusual visuals and a unique concept.The ad takes place in a watermelon-themed amusement park, that's been abandoned. As the camera slowly pans, the viewers eyes eventually meet a dog made out of watermelons, with a collar around its neck reading 'Major Melon.'
The funny and absurd ad is set to run around this year's Super Bowl.
Image Credit: Mountain Dew
Trend Themes
1. Creative Advertisements - Advertisers are embracing creativity and absurdity unlike ever before, creating new and unusual concepts for their ads.
2. Fruit-flavored Drinks - The introduction of Mountain Dew's new watermelon flavor presents a trend towards fruit-flavored soft drinks.
3. Unconventional Marketing - The use of watermelon-themed amusement parks and watermelon dog mascots show a trend towards unconventional marketing tactics.
Industry Implications
1. Beverage Industry - The introduction of new flavors, particularly fruit-flavored soft drinks, presents an opportunity for growth in the beverage industry.
2. Advertising Industry - The trend towards more creative and unconventional advertisements presents an opportunity for growth and innovation in the advertising industry.
3. Entertainment Industry - The use of watermelon-themed amusement parks in advertising presents an opportunity for collaboration and innovation within the entertainment industry.
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