1-800-Flowers.com Made a Special Collection of Flowers for Mother's Day
Laura McQuarrie — April 17, 2019 — Lifestyle
References: 1800flowers & prnewswire
In a matter of weeks, many people will be looking to send flower's for Mother's Day and 1-800-Flowers.com just introduced a colorful and meaningful Local Artisan Collection of 16 flower arrangements that were created and inspired by local florists across the United States.
Each year, 1-800-Flowers.com hosts a series of Local Artisan Design Workshops and this signature program inspired the creation of a collection that's based on community and the work of many talented florists. Some of the stunning Mother's Day flower bouquets that can be found in the Local Artisan Collection include the whimsical Enchanting Unicorn, Spring Surprise, Splendid & Sweet and Hawaiian Hugs & Kisses. While Mother's Embrace combines pink roses, Peruvian lilies and snapdragons, the Vibrant Floral Medley matches orange roses, lilies, hot pink Gerbera daisies and more.
Each year, 1-800-Flowers.com hosts a series of Local Artisan Design Workshops and this signature program inspired the creation of a collection that's based on community and the work of many talented florists. Some of the stunning Mother's Day flower bouquets that can be found in the Local Artisan Collection include the whimsical Enchanting Unicorn, Spring Surprise, Splendid & Sweet and Hawaiian Hugs & Kisses. While Mother's Embrace combines pink roses, Peruvian lilies and snapdragons, the Vibrant Floral Medley matches orange roses, lilies, hot pink Gerbera daisies and more.
Trend Themes
1. Local Artisan Collection - 1-800-Flowers.com's Local Artisan Collection of 16 flower arrangements based on community and the work of many talented florists, inspires more companies to collaborate with local artists to create special and unique products.
2. Personalized Floral Arrangements - The trend towards artisan-created bouquets shows that consumers appreciate unique and highly personalized products; this offers an opportunity for new companies to explore the flower industry with a focus on personalized designs.
3. Virtual Flower Workshops - With the introduction of virtual flower design workshops, flower companies can reach a larger audience and offer interactive experiences to engage customers and potential clients in real-time.
Industry Implications
1. Flower Industry - Collaborating with local artists to offer unique and inspired floral arrangements is a disruptive innovation opportunity for flower companies that want to differentiate from their competitors and attract new consumers.
2. Event Planning Industry - Event planners can engage talented local florists to provide personalized and unique floral arrangements for their clients' special events, adding an extra touch of customization to their services.
3. Ecommerce Industry - Virtual flower design workshops could become a new trend in the e-commerce industry as a way to attract customers through interactive experiences and engage them in real-time online.
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