These Floral Water Flavors Celebrate Unusual Fruit and Flower Combinations
Laura McQuarrie — January 19, 2016 — Lifestyle
References: drinkblossomwater
Blossom Water is a brand that makes its all-natural flower water using flavorful fruit and flower essences. While the food and beverage market is not completely unfamiliar to products that have hints of lavender, hibiscus and rose, Blossom Water reinvents these flavors with unexpected fruit pairings like Plum Jasmine, Grapefruit Lilac and Pomegranate Geranium.
These delicate flavors are only enhanced with agave and erythritol, a plant-derived zero-calorie sweetener. The light, hydrating beverages are ideal for those who prefer not to be overwhelmed with too much flavor, yet desire a quick and easy option for refreshment on the go.
Beyond beverages like carbonated water and tea, floral flavors are now being used in everything from artisan cheese to snack foods, where it has previously only been seen in sweet dessert items.
These delicate flavors are only enhanced with agave and erythritol, a plant-derived zero-calorie sweetener. The light, hydrating beverages are ideal for those who prefer not to be overwhelmed with too much flavor, yet desire a quick and easy option for refreshment on the go.
Beyond beverages like carbonated water and tea, floral flavors are now being used in everything from artisan cheese to snack foods, where it has previously only been seen in sweet dessert items.
Trend Themes
1. Floral Fruit Combinations - Blossom Water's unique flavor combinations of flowers and fruits introduced new opportunities for food and beverage industry to create innovative pairings.
2. Plant-derived Zero-calorie Sweetener - Agave and erythritol-based sweeteners are disrupting the sweetener industry as consumers demand healthier and natural options in beverages and foods.
3. Flowers Beyond Sweet Desserts - Inclusion of floral flavors in savory food and snacks is a new trend, creating opportunities for chefs, restaurateurs, and snack manufacturers to introduce new flavors and products.
Industry Implications
1. Beverage Industry - Blossom Water's unique flavor combinations and usage of plant-based sweeteners provides an opportunity for the beverage industry to reinvent flavored beverages and tap into the market of wellness-focused consumers.
2. Sweetener Industry - The demand for natural and zero-calorie sweeteners is disrupting the conventional market and providing new opportunities for companies to disrupt the industry.
3. Food Industry - The trend of using floral flavors in savory foods and snacks is disrupting the food industry and introducing new opportunities for chefs and food manufacturers to create unique flavor profiles.
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