'Show Gopher' Allows Users to Stream Samples Before Making a Purchase
Katherine Pendrill — April 11, 2015 — Business
References: showgopher & blogto
Toronto startup Show Gopher allows fans to preview concerts listings online by selecting an artist or band, and directly streaming a sample of their music. The site aggregates upcoming shows in the city based on those logged by the Show Gopher team, as well as listings submitted by fans. Users are then able to filter through the listenable concert listings by venue, time-slot and price, with the option to bookmark their favourite shows. The site is perfect for those who are looking for a quick and easy way to determine which artists they would like to see perform, and which shows they might want to attend.
The site has in fact been running since 2012, but it was re-launched recently after an extensive redesign to streamline the service. Currently the service is only offered in Toronto, but with the newly revamped site now up and running, Show Gopher intends to bring its service to Montreal, London Ontario, Windsor and Detroit within the year.
The site has in fact been running since 2012, but it was re-launched recently after an extensive redesign to streamline the service. Currently the service is only offered in Toronto, but with the newly revamped site now up and running, Show Gopher intends to bring its service to Montreal, London Ontario, Windsor and Detroit within the year.
Trend Themes
1. Listenable Concert Listings - Innovative music startups can apply Show Gopher's technique beyond concert listings to music streaming services by incorporating samples and previews for users.
2. Streamlined Aggregation Services - The success of Show Gopher's aggregate and streamline listing service can potentially inspire other aggregating services such as restaurant reservations and travel booking companies to focus on streamlining options for customers.
3. Localized Event Discoveries - Startups and local businesses that can focus on hyperlocal event recommendations based on local listings or user preferences, much like Show Gopher, could lend new possibilities for local discovery apps and event management software.
Industry Implications
1. Music Industry - Music streaming companies could potentially incorporate Show Gopher's streamlined and sample-based approach on their platforms to make music discovery easier and more enjoyable for their customers.
2. Event Management - Event management businesses can use Show Gopher's filter feature, using venue and time-slot selections to provide users with a customized and improved event discovery process.
3. Local Business - Local businesses could leverage Show Gopher's approach to encourage local event attendance and increase foot traffic by submitting listings of their upcoming events on similar apps.
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