The Osheaga Festival Teases Its Lineup in a Mobile Game
Meghan Young — March 21, 2015 — Marketing
References: itunes.apple & prnewswire
Those who want to know what to expect this year at the Osheaga Festival, which is presented by Virgin Mobile in Montreal, Canada, can find out the lineup by downloading a fun mobile app. The Osheaga Festival is teasing the lineup in its 'Road to Osheaga' app, which is one way to build the excitement around the music and arts event even more.
A clever word-of-mouth way to promote the Osheaga Festival, the mobile game was created by Behaviour Interactive. PR Newswire writes that it "is an endless driver game in which Oshee and Aga, the Festival's mascots, drive through the city's streets behind the wheel of their convertible on their way to Osheaga 2015. By avoiding obstacles along the way, Oshee and Aga earn bonus '10th anniversary cake' points that will unlock a brief audio clip by the various groups and artists in attendance at Parc Jean-Drapeau this summer."
A clever word-of-mouth way to promote the Osheaga Festival, the mobile game was created by Behaviour Interactive. PR Newswire writes that it "is an endless driver game in which Oshee and Aga, the Festival's mascots, drive through the city's streets behind the wheel of their convertible on their way to Osheaga 2015. By avoiding obstacles along the way, Oshee and Aga earn bonus '10th anniversary cake' points that will unlock a brief audio clip by the various groups and artists in attendance at Parc Jean-Drapeau this summer."
Trend Themes
1. Music Festival Apps - More music festivals will create apps and games to engage attendees and build excitement around the event.
2. Interactive Promotions - Interactive promotions will continue to be a popular and effective way to promote events.
3. Gamification Marketing - Gamification marketing will be utilized to promote events and attract attendees.
Industry Implications
1. Event Planning - Event planners can leverage mobile gaming and interactive apps to build excitement around their events and engage attendees.
2. Marketing and Advertising - Marketing and advertising agencies can incorporate gamification and interactive promotions to create more engaging and effective campaigns.
3. Mobile App Development - The demand for mobile app development for event promotions and gamification marketing will continue to grow.
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