Four Sigmatic Sweet Vanilla Plant-based Protein is Tasty
Michael Hemsworth — September 16, 2020 — Marketing
References: us.foursigmatic & foodbev
The Four Sigmatic Sweet Vanilla Plant-based Protein has been announced by the Los Angeles-based brand as its latest flavor option for consumers who are looking for a way to support their active lifestyle. The supplement has 18 grams of pure vegan protein per serving along with 1,000mg of functional mushrooms and 500mg of adaptogens to boot. The product is reported to have five organic plant proteins including pea, hemp, pumpkin, chia sees and coconut.
Founder and CEO Tero Isokauppila spoke on the new Four Sigmatic Sweet Vanilla Plant-based Protein saying, "Our focus at Four Sigmatic is to create products that upgrade daily habits and ultimately help people better handle the overwhelming demands of modern living. Our Plant-based Protein is a delicious vegan protein with immune support we developed for people who struggle to trust the ingredients and sourcing of current protein powders on the market, but still need the ‘one-and-done’ effect of convenient, clean and delicious plant-based nutrition to help them perform at their best.”
Founder and CEO Tero Isokauppila spoke on the new Four Sigmatic Sweet Vanilla Plant-based Protein saying, "Our focus at Four Sigmatic is to create products that upgrade daily habits and ultimately help people better handle the overwhelming demands of modern living. Our Plant-based Protein is a delicious vegan protein with immune support we developed for people who struggle to trust the ingredients and sourcing of current protein powders on the market, but still need the ‘one-and-done’ effect of convenient, clean and delicious plant-based nutrition to help them perform at their best.”
Trend Themes
1. Plant-based Protein Supplements - The rise of plant-based diets and demand for sustainable protein sources present an opportunity for companies to develop innovative protein supplements, catering to consumers' ethical and nutritional needs.
2. Functional Mushroom Infused Supplements - The use of functional mushrooms in supplements can offer unique benefits to consumers seeking holistic wellness, creating a potential market for highly effective and differentiated products.
3. Adaptogen-infused Supplements - The growing demand for naturally-sourced and stress-relieving ingredients in supplements presents an opportunity for companies to incorporate adaptogens in their products, catering to consumers' mental wellness needs.
Industry Implications
1. Health and Wellness - The health and wellness industry can develop and market innovative plant-based protein supplements, functional mushroom-infused supplements, and adaptogen-infused supplements to cater to holistic wellness trends.
2. Food and Beverage - The food and beverage industry can develop innovative plant-based protein supplements for meal replacements or snacks, tapping into the growing demand for healthier and sustainable food options.
3. Fitness and Performance - The fitness and performance industry can develop and market innovative plant-based protein supplements, functional mushroom-infused supplements, and adaptogen-infused supplements to cater to the needs of athletes and fitness enthusiasts seeking natural and effective performance enhancers.
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