Orig3n's Vitamins are Personalized Based on One's Genetic Makeup
Jana Pijak — October 20, 2020 — Lifestyle
References: orig3n
Orig3n is an online health platform specializing in personalized vitamins that are based on one's unique genetic makeup. The company creates "custom blended capsules containing the specific vitamins and minerals that consumers may need more of, so they can feel and look their best every day."
Featuring a four-step customization process, Orig3n sends individuals a free Vitamins DNA Test directly to their door. Once they have received the test, they are to swab their mouth for 30 seconds and send the kit back to the company. Step 3 consists of Orig3n analyzing the collected DNA sample to determine what vitamins one is missing from their diet. The company will then create custom-blended vitamins while giving consumers access to a report breaking down their vitamin needs.
Featuring a four-step customization process, Orig3n sends individuals a free Vitamins DNA Test directly to their door. Once they have received the test, they are to swab their mouth for 30 seconds and send the kit back to the company. Step 3 consists of Orig3n analyzing the collected DNA sample to determine what vitamins one is missing from their diet. The company will then create custom-blended vitamins while giving consumers access to a report breaking down their vitamin needs.
Trend Themes
1. Personalized Vitamins - The trend of personalized vitamins allows individuals to receive customized vitamin blends based on their unique genetic makeup, leading to optimized health and wellness.
2. Genetic Testing - The trend of genetic testing enables companies to analyze individuals' DNA samples and provide personalized recommendations for various aspects of health, including vitamin needs.
3. Direct-to-consumer Health Platforms - The trend of direct-to-consumer health platforms like Orig3n enables individuals to take control of their health by accessing personalized vitamin products and genetic testing services conveniently.
Industry Implications
1. Health and Wellness - The health and wellness industry can capitalize on personalized vitamins by offering customized vitamin blends to meet individuals' unique nutritional needs, resulting in improved well-being.
2. Genetic Testing - The genetic testing industry can seize the opportunity to expand its offerings by providing personalized vitamin recommendations based on individuals' DNA analyses.
3. E-commerce - The e-commerce industry can leverage the growing demand for personalized vitamins by providing platforms and services for companies like Orig3n to reach consumers directly and offer customized vitamin products.
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