Nurish Offers Flexible and Custom Vitamin Mixes
Jana Pijak — October 19, 2020 — Lifestyle
References: nurish.naturemade
E-health startup Nurish specializes in tailor-made vitamin subscriptions that make staying healthy easier than ever. The company creates personalized monthly vitamin packs that are delivered to one's door, using a simple quiz to determine which specific supplements will be included in each.
In addition to describing health history and nutritional habits, consumers are asked to share their specific wellness goals in the quiz, allowing Nurish to focus on niche formulas that are catered to their unique needs.
"Because no two people are alike, we combine all the info you provide with our deep knowledge of how nutrients work in the body, to recommend the vitamins and supplements best for you—in a 30-day supply of grab-and-go daily vitamin packs shipped to your door every month," says the brand on their website.
In addition to describing health history and nutritional habits, consumers are asked to share their specific wellness goals in the quiz, allowing Nurish to focus on niche formulas that are catered to their unique needs.
"Because no two people are alike, we combine all the info you provide with our deep knowledge of how nutrients work in the body, to recommend the vitamins and supplements best for you—in a 30-day supply of grab-and-go daily vitamin packs shipped to your door every month," says the brand on their website.
Trend Themes
1. Personalized Vitamin Subscriptions - Creating personalized monthly vitamin packs based on nutritional habits and wellness goals provides an opportunity for disruption in the supplementation industry.
2. Tailor-made Supplements - Offering niche formulas catered to individuals' unique needs presents an opportunity for disruptive innovation in the vitamin industry.
3. Quiz-based Supplements - Using a quiz to gather information about consumers' health history, nutritional habits, and wellness goals could be a disruptive trend in the health and wellness industry.
Industry Implications
1. Health and Wellness - Personalized vitamin subscriptions and tailor-made supplements are trends disrupting the health and wellness industry.
2. E-health - The trend of quiz-based supplements is a disruptive innovation opportunity in the e-health industry.
3. Supplementation - Creating personalized vitamin packs based on nutritional habits and wellness goals presents a disruptive innovation opportunity in the supplementation industry.
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