The DiGiorno Pizza Vending Machine Offers a Fresh Pie in Minutes
Michael Hemsworth — July 20, 2023 — Marketing
References: goodnes & snackandbakery
The DiGiorno pizza vending machine has been created by Nestlé as an automated food kiosk that's ready to provide patrons with access to a fresh pie in mere minutes. The kiosk only requires patrons to select the variety of pizza they want before paying $9 and will be served with a freshly baked pie in just three-minutes. The kiosk is being tested as part of the brand's autonomous cafe concept store that's positioned in a mass grocery retail outlet.
The DiGiorno pizza vending machine was created in response to the fact that Americans consume pizza roughly 72 times per year. The brand wanted to capitalize on growing this number beyond the at-home frozen pizzas it offers and keep convenience in the spotlight.
Image Credit: DiGiorno
The DiGiorno pizza vending machine was created in response to the fact that Americans consume pizza roughly 72 times per year. The brand wanted to capitalize on growing this number beyond the at-home frozen pizzas it offers and keep convenience in the spotlight.
Image Credit: DiGiorno
Trend Themes
1. Automated Food Kiosks - The DiGiorno pizza vending machine is an example of an automated food kiosk that offers fresh food quickly and conveniently.
2. Autonomous Cafe Concept - The DiGiorno pizza vending machine is part of an autonomous cafe concept, showcasing the potential for self-service cafes in retail outlets.
3. Convenience Food Innovation - The DiGiorno pizza vending machine highlights the opportunity for disruptive innovation in the convenience food industry by providing quick and easy access to freshly baked pizza.
Industry Implications
1. Food Service Industry - The DiGiorno pizza vending machine demonstrates innovation in the food service industry by offering a new way for customers to access fresh food quickly.
2. Retail Industry - The DiGiorno pizza vending machine showcases the potential for self-service kiosks in retail outlets, creating new opportunities for convenience and customer engagement.
3. Frozen Food Industry - The DiGiorno pizza vending machine presents a disruptive innovation opportunity for the frozen food industry by offering a convenient alternative to at-home frozen pizzas.
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